How to Structure Good Hypotheses for Your Lean Startup
MAY 5, 2011
Tweet. Crafting good hypotheses for your startup is hard. Most people focus on solutions rather than problems. That leads to a ton of products getting launched with zero traction.; the all-to-common “solutions looking for problems. A good hypothesis is important because it leads to good experimental design. Good experimental design is important because you need it to properly validate or invalidate what you’re doing. A good hypothesis needs to be written down.