"Authentic" is dead
A Smart Bear: Startups and Marketing for Geeks
MAY 3, 2010
It's time to retire the following phrases. They should no longer be used, ever, in any context except derisive mocking: Fast and easy. Putting customers first. The Holy Grail of. The leading provider of. Legendary customer support. Also eschew these words, as devoid of meaning as a yogi's mantra and as useless as a simile that doesn't contribute new information: Authentic.
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