Sat.Jun 22, 2019 - Fri.Jun 28, 2019

A Startup’s Guide to Maximizing Visibility

The Startup Magazine

Moving from zero customers, zero brand image, and zero sales to a thriving, profitable business takes an investment of time, energy, creativity, and capital. And if you want to do it in a way that sets your business up for years of success, you must set your priorities to build your online presence. Source: Flickr. For startups across all industries and sectors, regardless of the niche or product being sold, visibility is arguably one of the single most critical challenges faced.

Viral 87

5 Keys To Business Culture That Are Counter-Intuitive

Startup Professionals Musings

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. These things are clearly good for morale, but its not so clear that they translate into a competitive advantage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

9 Companies That Nailed Their Brand–And How You Can Too

YFS Magazine

In a world full of noise and endless options, it's tough to earn customer loyalty. Lindsay Pedersen says the answer is this! Grow Marketing & Sales brand loyalty brand strategy branding marketing

A dream team to negotiate with SAP

deal architect

Geoff Scott, CEO of ASUG, wrote this in his foreword to SAP Nation 3.0 "For For many years, licensing was a “third rail” topic: look at it, discuss it among yourselves but don’t ever collectively — as a customer contingent —. Cloud Computing, SaaS Enterprise Software (IBM, Microsoft, Oracle, SAP

Cloud 292

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

MCAlert Founder And Former Captain At PBSO Jay Hart On How To Make Meetings More Productive 

YoungUpstarts

How much do today’s employees dread heading into yet another meeting? A survey of workers across the U.S. by project management company Clarizen found that the following tedious activities were preferred to meetings: A trip to the Department of Motor Vehicles. Watching paint dry. Commuting 4 hours to and from work. Enduring a root canal. Getting a mullet haircut. Moving to Antarctica.

5 Keys To Growing What You Have Planted As A Startup

Startup Professionals Musings

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing. Some say it’s happening today because it’s new, and technology makes it possible.

More Trending

SAP Nation 3.0 Excerpts: Chapter 11 - Tilting the Bell Curve

deal architect

I excerpt 10% from every book in a series of blog posts. I posted several on SAP Nation 3.0 in April, then took a break after the Sapphire event. Over the next couple of weeks will excerpt the final batch. SAP Nation, the book

163
163

How Healthy Eating Is Important For Your Startup Team

YoungUpstarts

You want your team of employees and partners to work as efficiently, productively, and happily as possible—otherwise your business won’t get far. Most entrepreneurs try to invest in better equipment and more collaborative office space, but other, subtler factors, may be playing into your team’s overall productivity. For example, take healthy eating.

9 Keys To Effective Communication In Today’s Business

Startup Professionals Musings

When was the last time you changed how you communicate to your team and to your customers? The way you deliver your message is key to maximizing its impact, or even reaching the intended audience. Don’t count on people reading your Annual Report for breaking news. Your team needs to hear from you on a regular basis, on a channel they can relate to easily and quickly.

Our New Lean Experiment Template (and Why You Shouldn’t Use It)

Grasshopper Herder

Every company is different and requires a unique business model. Our Lean Experiment template can give you something solid to build yours on. The post Our New Lean Experiment Template (and Why You Shouldn’t Use It) appeared first on GrasshopperHerder.com.

Lean 125

Business Loan vs Equity Financing: How to Fund Your Startup

ReadWriteStart

When it comes to raising money for your startup, there are several ways of doing it. However, out of all startup funding options, the two most popular methods are Loan and Equity. Both types of loans are very different from each other, and sometimes it becomes challenging to choose the right option for your business. […]. The post Business Loan vs Equity Financing: How to Fund Your Startup appeared first on ReadWrite. Entrepreneurs Fintech Fund Startups

Equity 117

Nine Companies That Got Brand Right

YoungUpstarts

by Lindsay Pedersen, author of “ Forging An Ironclad Brand: A Leader’s Guide “ It’s tougher than ever to grab and hold customer attention. People are overwhelmed by messages flying at them from all directions, and it’s easy for ours to get drowned out. Plus, there are more options than ever, and online retailers have made it easy to pick the lowest price (with decent reviews) and be done with it. Don’t want to become a commodity?

6 Clues To The Right Employees For Your New Venture

Startup Professionals Musings

Entrepreneurs are usually highly creative and innovative, but many innovative people are not entrepreneurs. Since it takes a team of people to build a great company, the challenge is to find that small percentage of innovative people, and then nurture the tendency, rather than stifle it. A few years ago I read a classic book “ The Rudolph Factor ,” by Cyndi Laurin and Craig Morningstar, which is all about finding the bright lights that can drive innovation in your business.

Moving Industry Outlook And Opportunities In The Age Of Technology

YFS Magazine

Technology plays a major role in the evolution and attractiveness of many industries, and the moving business has started to catch on. Grow Technology logistics moving industry small business logistics technology transportation

Spotlight on Vault AI, the Moneyball for content

VC Cafe

The Moneyball thesis is simple: Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams. This is a content summary only. Click on the post title to continue reading this post, share your comments, browse the website and more! Artificial Intelligence Vault AI AI content Machine Learning Netflix TV vault

Why Automation Could Change Your Marketing Process Forever

YoungUpstarts

Automated business services help companies realize their full potential and eliminate restrictions based on budgets or time constraints. The integrations work closely with business services and streamline how companies accommodate and retain customers. A greater level of customer service is possible when automation takes center stage the company’s marketing infrastructure. Improve Customer Relationship Management.

5 Reality Checks On Running A Charitable Organization

Startup Professionals Musings

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true.

What’s A Brand Anyway? The 7 Layers Of A Strong Brand

YFS Magazine

Successful brand strategies are not squishy, elusive, or superficial. They are logical, proven, and always ready to guide you. Grow Marketing & Sales brand strategy branding marketing pesronal branding

Sales 106

Tel Aviv to London – Mind the Gap

VC Cafe

Yesterday, UK Israel Business, a bi-lateral trade organisation promoting economic activity between the two countries, hosted Innovate 19’ - a half day conference that brought to London Israeli. This is a content summary only. Click on the post title to continue reading this post, share your comments, browse the website and more! Uncategorized Innovation Israel Remagine Ventures Tech Nation

Security Tips For Start-Ups

YoungUpstarts

When you finally take the leap to start your own business, it can be incredibly exciting. Of course, it can also be quite stressful at the same time as you need to think about your finances and any kind of security concerns. Security is very important as technology advances and hackers become better at what they do. Here, we are going to give you some of our security tips for start-ups.

Website Credibility: A 39-Point Checklist

ConversionXL

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. What’s website credibility? And why is it important? BJ Fogg , the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable.

How To Lead Others When You Don’t Feel Like It

YFS Magazine

You will face a day, or two, in your life when you don't feel like leading. Good leaders persevere through those dark days of leadership. Lead leadership personal development personal growth

Gap-Toothed Resumes – The Missing Job From My CV

Hunter Walker

There’s a tiny hole on my resume. Now, 20+ years later you need to squint to see it, but it’s still there. I took the gig because I needed the money while in grad school, and, honestly, because maybe the startup could get public before it and the Web 1.0 bubble popped. And that combination of necessity and greed overwhelmed my better judgment. It was a B2B Enterprise Software shop that really looked more like a dev team trying to turn services revenue into a scalable product.

B2B 99

Why A Mindful Workplace Is Good For Business 

YoungUpstarts

by Ora Nadrich, author of “ Live True: A Mindfulness Guide to Authenticity “ For many people, the workplace can be very stressful and not a pleasant place to spend their days. Time spent there is considered a necessity in order to earn money. Today, however, workplaces are striving to become not places to dread going to, but instead, places to enjoy.

Donation Pages: 3 Essential Ways to Improve Conversions

ConversionXL

Every nonprofit that accepts online donations has a donation page. But there’s a big difference between having a donation page and having an effective donation page. Your donation page may follow purported “best practices,” but you could still be losing donors and revenue. In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations.

This Is What It’s Really Like To Get Your MBA

YFS Magazine

Ready to earn your MBA? I attended Duke and here's an inside look at what it's really like once you're accepted into an MBA program. Lead business school education leadership MBA online MBA personal development professional development

Boulder Community Health Takes On The Mental Health Stigma

Feld Thoughts

This first appeared in the Boulder Community Health Foundation Summer 2019 Magazine in an article titled Taking On The Mental Health Stigma. I started the second week of 2013 in Las Vegas at the Consumer Electronics Show. Within two hours of arriving, I was in my hotel room, the shade closed, the door locked, and in bed with a pillow over my head. I couldn’t deal with anything at all. Having been here before, I knew I was in a deep depression.

Why SEO Is The Best Marketing Strategy For New Startups

YoungUpstarts

New startups frequently struggle with their approach to marketing. They don’t have much brand history to capitalize on, and they don’t have much capital to work with. But at the same time, they need access to a marketing/advertising strategy with the potential to win them some early clients and help them grow far into the future. Search engine optimization (SEO) could be the perfect solution to address all these challenges at once.

SEO 116

Sales Copy: 7 Never-Fail Principles

ConversionXL

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference? It’s simple: word choice. The words you use—and the order in which you use them—make all the difference when it comes to crafting sales copy that wins sales. It doesn’t matter if it’s books or websites, but words do matter, so pick yours carefully.

Sales 98

Married To An Entrepreneur? 5 Keys To A Successful Marriage

YFS Magazine

When you're married to an entrepreneur, mixing business and romance can be difficult. Follow these tips to strengthen your bond. Lifestyle dating lifestyle relationships

Book: Reboot: Leadership and the Art of Growing Up

Feld Thoughts

Jerry Colonna has written a “must read for everyone on planet earth book” titled Reboot: Leadership and the Art of Growing Up. Seriously, go by it right now. I’ll be here when you return. Regular readers of this blog know that Jerry and I are extremely close friends and have been for 23 years. I first met Jerry when he was beginning his partnership with Fred Wilson at Flatiron Partners. But, I didn’t meet him through Fred.

Career-Wise, Nothing Beats Authenticity

YoungUpstarts

by Ines Temple , president of LHH Peru and Chile, and author of “ YOU, Incorporated: Your Career is Your Business “ As a child, my mother was a stickler about table manners. When we’d rush in and sit down for a meal, she’d say, “When you’re at home, eat like you’re with royalty, so that when you’re with royalty, you eat like you’re at home.” She told us we needed to make this practice second nature.

Peru 113

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

Many SaaS companies launch a product-led growth model —but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and die. If they water it and give it sunlight, it’ll grow. Everyone knows how the system works. Yet, even though we know what to do, millions of plants still die. Nobody takes ownership.

Hypergiant Adds Bill Nye, the Science Guy, to its Advisory Board

SiliconHills

Hypergiant Industries has big goals like creating smart cities, flying cars, and finding a cure for cancer, Bill Nye, one of the world’s most famous mechanical engineers, known as The Science Guy., says in a video created for Hypergiant. “We’re not aiming for utopia, but simply a better universe,” Nye says in the video. “This […]. The post Hypergiant Adds Bill Nye, the Science Guy, to its Advisory Board appeared first on SiliconHills. Austin

The Chernobyl Podcast

Feld Thoughts

When I wrote the post Every Lie We Tell Incurs a Debt to the Truth I expected to get some feedback. I got more than I usually do (mostly by email vs. blog comments) and much of it was thoughtful. One person pointed to the video I embedded, which I thought was great. It’s an extensive explanation of things in HBO’s Chernobyl that were either simply wrong or exaggerated. The video is entertaining as well as substantive, so it’s a good addition to the content from the show.

Top 3 Life Skills That Can Actually Get You A Job

YoungUpstarts

by Blake Heron, founder of Skills Co. A booming global economy, advancements in technology, and easing international trade policies have opened gateways to an array of new opportunities. The new wave of opportunities has brought in good news for everyone around the world with average salaries continuously increasing since the last decade. Are you ready to ride this new wave of progress?

Salary 109