How to Authentically Manage Your Personal Brand
Reid Hoffman
![Reid Hoffman]()
Reid Hoffman
Entrepreneur. Product and Business Strategist. Investor. Podcaster. Author.
Your personal brand at work is not just what you say about yourself. It’s also what your network says about you.
While this isn’t something you can fully control, there are ways to better understand and shape it.
On the seventh episode of the Startup of You Podcast, Ben Casnocha and I discuss how to more effectively build and leverage your personal brand at work and across your career.
Tune in to hear about the three components of your personal brand in professional contexts, as well as specific tactics that you can use to manage it: https://podcasts.apple.com/us/podcast/you-are-what-people-say-about-you/id1611250417?i=1000575748156
Global Sales Professional | Passionately driving Sustainability and Productivity in the Mining space!🌍👷🏽♂️🚀
1yGot the book - reading it now🙌👍
Product Executive | CEO | Entrepreneur | BD | Gen AI
1yGreat podcast here in making the CEO of you. I like the suggestions of canvassing 10-15 people you know and see what they think of you and does your LI profile resonant with that perception. Also, often with startups I have always persevered for the company. The takeaway is one needs to push themselves for their own career just as much. I am currently reading a great read by Mike Duncan about the Marquis de Lafayette's biography (Hero of Two Worlds). What an amazing lesson on building his brand and success, despite odds, creating success via serendipity, but also pushing ahead to be prepared for those life changing opportunities. A great historical book that was just published. Strong parallels with this episode.
Talent Acquisition Leader | HRTech Innovator | TA Community Builder
1yManaging personal brand is undoubtedly important but is it really you, and how do you keep it authentic when it’s always so obviously calculated?