Struggling With Sales in Your Apparel Business? Start Improving Customer Experience
The Startup Magazine
SEPTEMBER 22, 2022
Shopping is viewed as a recreational activity, rather than a plain functional need to make purchases. This aspect of pleasure is firmly linked with fashion purchases, which represent much more than the ability to purchase clothing. This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy.