Five Reasons for Setting Startup Strategy Early
Startup Professionals Musings
NOVEMBER 9, 2010
All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. This is the origin of the “ solution looking for a problem ” and “ if we build it, they will come ” syndromes, which result in surprise and frustration waiting for funding, and waiting for customers that don’t materialize. The right approach is to start by solving a problem causing real pain to a large number of customers willing to pay real money for a solution.
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