Digital marketers are the tech industry’s trailblazers, according to Pathrise
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” And he’s right. According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. Digital marketers promote the company’s product or service to their target audience in order to maximize revenue.
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