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Should Your Small Business Engage In Newsjacking?

YoungUpstarts

Just last year, fashion designer Kenneth Cole’s Twitter account joked about the beginning of the Arab Spring protests in Egypt , tweeting, “Millions are in uproar in #Cairo. Small businesses looking for examples of big brands behaving badly can look past Hurricane Sandy to see other newsjacking controversies.

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[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

Examples include: - Kenneth Cole, who decided to hijack the trending topic of #Cairo (a hashtag created for the protests and riots in Egypt) to promote a new spring collection of apparel; - Politician Newt Gingrich, who was shamed for buying hundreds of thousands of Twitter followers; and.

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4 Networking Tips for New Nonprofits

Up and Running

Take, for example, Habitat for Humanity in Egypt. If, for example, you lack public relations expertise, a PR professional could be a great candidate for your advisory board. As with any event, nonprofit groups provide an opportunity to connect with others in your industry, with an added bonus: advice.