This is how to Use Gifting as a Marketing Channel
Mike Michalowicz
NOVEMBER 13, 2019
In 1985, Ethiopia sent $5,000 to Mexico after an 8.1 Because 50 years earlier, Mexico went to bat for Ethiopia when Italy invaded. ologist receives when they sign up for my email list (shameless plug) is a TOP 10 list of the world’s worst gifts. We’re all familiar with the law of reciprocity. MIKE: I’M NOT A GOOD GIFT GIVER.
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