Startup Professionals Musings

MARCH 31, 2023

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. Don’t forget that long after you forget the CAPM pricing model, how to do regression analysis or how to calculate NPV without a spreadsheet – your network should endure. What you lose: 4.

NPV 337

NPV Chicago Balance Sheet Database 337

ConversionXL

AUGUST 10, 2016

For the at risk user, a simple activity notification email might be enough. For the transitioning out user, an entire email drip campaign might be more fitting. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. If those two states were lumped together, you might go too far or fall too short.

NPV 48

NPV Metrics Retention San Francisco 48

andrewchenblog.com

JANUARY 28, 2010

Featured essays and book recommendations Subscribe by email Follow me RSS Feed Twitter About About me Featured essays My fave books stats. Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00

CPA 51

CPA Retention Viral Acquisition 51