How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. So where do you even begin when there are 72+ PPC options for you? The traditional PPC customer journey.

PPC 126

Selecting The Right Company To Help You Put Together A Successful PPC Campaign

YoungUpstarts

Pay-per-click (PPC) advertising has been around for a lot of years. The vast majority of digital marketing agencies offer assistance with PPC marketing. A good PPC marketing agency such as Kapok Marketing , will help you target your advertisements by location.

PPC 139

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. The same concept applies to PPC, of course. Rising PPC budgets seems to be somewhat of a trend.

PPC 99

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Basic PPC wisdom holds that keywords should be relevant to the ads and pages they’re associated with.

PPC 124

5 Reasons Why People Don’t Read Your Content

Rembrandt Communications

This includes social media, articles, website copy, emails, and more. BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO SEO Copywriting

PR 184

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines.

Email 95

Is Email Going To Die?

Entrepreneurs-Journey.com by Yaro Starak

It’s email. If you teach facebook, podcasting, youtube videos, blogging, twitter, pinterest, linkedin, or media buys, PPC, joint ventures - whatever the front end traffic tool, everyone states that capturing your visitor on to an email list is the smartest option.

Email 102

3 BtoB Content Strategy Sins to Avoid

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO Social Media Strategy Web Copywriting Writing Tips

B2B 164

What are You Writing and Promoting?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

PPC 169

You Need More Than BtoB Content Strategy for Success

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Motivation PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting

PPC 158

Don’t Have a Content Marketing Strategy? You’re Losing Money!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web CopywritingWriting copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion.

PR 144

How to Avoid a PR Nightmare

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy

PR 130

Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Social Media Strategy Web Copywriting

B2C 130

Thanksgiving is Important for Entrepreneurs… Why?

Rembrandt Communications

Say Thanks All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important.

You have great, BtoB content. Now what?

Rembrandt Communications

BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible.

Flash 136

What Are Your Trying to Accomplish with your BtoB Content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing TipsThe days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy?

PR 133

How to Turn Content Into Sales

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips content

Sales 130

How to Know if Your Content Stinks and What to Do About it… Fast!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales Social Media Strategy Web Copywriting Writing Tips content Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review.

PR 136

Copy, Shmopy… Why do you need all this content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO SEO Copywriting Social Media Strategy Web Copywriting It’s still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters and videos!

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news?

PR 130

How Specific is your BtoB Content?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market?

PR 122

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

Blogs BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Web Copywriting3 Quick Tips for SEO-Copywriting Sales Success! Content marketing strategy wins!” Content is king!” Search engine optimization rocks!” You’ve read all of the recent news and reports on how great content is for your business.

PR 100

5 Ways to Find New Customers Fast… Without spending a fortune!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation PPC Ads Reaching Goals Repuation Management Sales Social Media Strategy Web Copywriting Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming.

SEO 109

What’s In Your Editorial Calendar?

Rembrandt Communications

BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads PR Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting editorial calendar It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content!

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more.

B2C 116

Are You Using This 4-Letter Word?!

Rembrandt Communications

Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Motivation Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips content strategy goals Use this word as a crutch, and your public relations, SEO content strategy and marketing efforts can suffer!

How to Make More Money Off Of Your Content Right Now

Rembrandt Communications

You write content including blogs, social media posts, newsletters, emails, and more each month. BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads SEO SEO Copywriting Web Copywriting

B2B 130

5 Ways to Find New Customers Fast… Without spending a fortune!

Rembrandt Communications

BtoB Content Strategy Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation PPC Ads Reaching Goals Repuation Management Sales Social Media Strategy Web Copywriting Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming.

PR 100

5 Tips to Make this the Best November Ever for Your Business!

Rembrandt Communications

Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Social Media Strategy content strategy sales Without costing you a dime! November is here, and the end-of-the-year is right around the corner. Are you happy with your 2013 so far? Did you accomplish goals? If not, there is no time like the present to change things around.

PPC 116

Four Responsive Email Layouts

marketingland.com

Email Marketing |. Column: Email Marketing Column. Four Responsive Email Layouts. Responsive Email. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email? Daily Email: Got a tip?

Email 60

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Conduct A/B Testing on Your Emails.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). seo startup ppc SEM organic search busines

Search 225

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Email Marketing.

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

PPC , that stands for Social Media Marketing Pay-per-click ads gives you presence in search engine results, like Google, and you’ll only have to pay for the site visits that the ads bring in. PPC gives traffic to your site instantly and it’s way easier to target users in a specific area.

PPC 94

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive?

PPC 133

Weekend Favs July Nineteen

Duct Tape Marketing

Good stuff I found this week: Briefmetrics – Weekly email report for your Google Analytics data. PPC University – Great, free, pay per click advertising course from Wordstream. Referral Marketing Briefmetrics PPC University Taco app

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. An email, or a text message, will poke you into action. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns?

Re-engage With Leads & Increase Sales – Easy, Effective Ways to Bring Back Visitors Who Intend to Buy

Duct Tape Marketing

Re-marketing ads are ads that display to people who have previously visited your website, or leads from whom you collected an email address. Upload a List of Emails in Facebook for Targeting.

How I Test The Market Validity Of A Product

Entrepreneurs-Journey.com by Yaro Starak

I then paid for some pay per click (PPC) advertising to the sales page. When people clicked the buy button they were taken to a page to enter their email and once it was submitted they were told that unfortunately the servers were down and the book was not available. No payment information was collected, only their email. If the project failed during the PPC stage, all I would be out of pocket was the PPC costs and the time to write the sales copy.

A Starter’s Guide To Launching An Online Business

YoungUpstarts

Launch a PPC Campaign. If you want to gain an advantage and generate a considerable amount of traffic to your site, a pay-per-click (PPC) advertising campaign could be the answer to your problems. Utilize Email Marketing.

PPC 151

A Startup Strategy: How To Acquire New Customers

YoungUpstarts

If you want to drive users to your site every day, you would be wise to turn to pay-per-click (PPC) advertising. However, you need a PPC budget, and one you stick too, as it can be a difficult method to gather an effective ROI. Focus on Email Marketing.

Importance Of The Internet For Businesses

YoungUpstarts

Emails, social media platforms and chatbots are some reliable ways to interact with customers in a best possible way and all these can work well for you and your customers just because of the internet.

How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000) – Part 2

Entrepreneurs-Journey.com by Yaro Starak

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively. PPC marketing can be very exciting, addictive and lethal at the same time. Remember, I almost lost my shirt in PPC marketing!