Mike Michalowicz

JANUARY 27, 2013

Email rocks your marketing and your profits — with a return of $40 in sales for every $1 spent you’ll feel like you won the lottery. Mobile coupons get three times the clicks and 10 times the redemption as traditional paper coupons. Don’t have an email list yet? Most websites, especially those with flash, suck.

Redemption 114

Redemption Flash Marketing Social Media 114

Women Entrepreneurs Can

OCTOBER 19, 2021

All of these efforts are lost unless someone from customer service calls up customers who received emails or mailers about your new sale or product. It is problematic because this particular individual may not be aware of an issue the customer has had in the past, so they miss out on any chance of redemption.

Programming 59

Programming Sales Product Redemption 59

YoungUpstarts

NOVEMBER 11, 2011

This makes redemption quick and convenient, without the hassle of showing printed emails or other methods employed by traditional group-buying sites.

Mobile 154

Mobile Redemption California Cofounder 154

Agile VC

JUNE 5, 2011

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. Also the proportion of email subscribers who’ve bought a Groupon has held up reasonably well. Filing Date: initial filing June 2, 2011.

North America 100

North America Chicago Boston Silicon Valley 100

Steve Blank

SEPTEMBER 7, 2009

Reply links for 2009-09-07 « Blarney Fellow , on September 7, 2009 at 6:10 pm Said: [.] To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Up and Running

AUGUST 2, 2012

We include an expiration date so we can control the redemption. We could also use SMS to drive loyalty program sign-ups, promote a social media campaign revolving around our loyalty club member’s in-store experience, promote an email newsletter, and so forth. In short, SMS coupon redemption can be done in any number of ways.

SMS 76

SMS Redemption Marketing Campaign 76

Hunter Walker

SEPTEMBER 14, 2015

Allow me to forward my Amazon Subscribe & Save email receipts (or just comb my inbox for Amazon receipts a la how Tripit can extract travel-related messages) and you’ve essentially got all the personal information you need.

Redemption 48

Redemption Database Channel Email 48

Growthink Blog

FEBRUARY 3, 2012

According to the CTIA Wireless Association, while it takes 90 minutes for the average person to respond to an email, it takes just 90 seconds for someone on average to respond to a text message. According to Borrell Associates, mobile coupons get 10 times the redemption rate of traditional coupons. REVENUES & RESULTS 8.

Mobile 118

Mobile Redemption Marketing IP 118

Duct Tape Marketing

OCTOBER 27, 2017

Let’s face it if you’d sent an email, but they’re at the event, chances are it wouldn’t get read in time. It takes 90 minutes for the average person to respond to an email, but just 90 seconds to respond to a text, according to CTIA. Increase options and redemptions. But a text will. Engage viewers and listeners.

Marketing 50

Marketing Redemption Channel SMS 50

abovethecrowd.com

AUGUST 23, 2020

Below is a marketing email sent around by one of the participating investment banks after the recent nCino IPO (which was underpriced in record-setting fashion, 195% first day “pop” – “the biggest first-day surge since the 2000 tech bubble”). It has also been uncovered in email threads. This is backed up by academic research.

IPO 118

IPO Silicon Valley Warrant Matching 118

Steve Blank

FEBRUARY 23, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Product Development 143

Product Development Developer Silicon Valley Product 143

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw. To Order Outside of the U.S.

Silicon Valley 172

Silicon Valley RSS Vertical California 172

Occam's Razor

JULY 1, 2008

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). You have already identified these two buckets (location, directions) in Omniture (or in Google Analytics !),

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 22, 2011

Email Marketing: Campaign Analysis, Metrics, Best Practices. Redemption for the Indianapolis Colts at Super Bowl XLI. How do I choose well? How to focus?" " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Google Analytics Visits Metric: Change. Implications. Opportunities. My Friend John.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). As always, it is your turn now.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 24, 2015

However, what really matters is the ease of the redemption process and the rewards available. Enroll shoppers into your loyalty program by requesting basic information , like name and email address. Gilt gives shoppers a choice to sign up for their free memberships via email or Facebook.

Retention 48

Retention Customer Software Review Technical Review 48

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. . We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc. What were you trying to learn or improve? Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc. What were you trying to learn or improve? Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48