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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. When you communicate with your audience via email, you own the email list.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

The online reputation of your business is important for finding new clients and keeping your existing ones. However, even if you do nothing wrong, your reputation can suffer from a multitude of negative content issues published by third parties. The importance of your business’s online reputation. What’s your online reputation?

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How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold emails are unsolicited emails sent to previously uncontacted recipients. The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Cold emails are persistent.

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How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience.

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How to Know if a Courier is Reliable – Important Factors to Consider

The Startup Magazine

Reputation Whether you’re looking for an Atlanta courier service or a courier elsewhere in the country, it’s important to take note of the company’s reputation. You can check a courier’s reputation by reading online testimonials and reviews from previous customers.

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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. At a minimum you’re obligating them to ignore the email and feel like an arse for not responding to your introduction.

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