Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

ConversionXL

FEBRUARY 29, 2016

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Tweet It!]. via Litmus).

Email 48

Email Canada Technical Review Software Review 48

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. People who still use email. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools.

Analytics 96

Analytics Viral Web Mobile 96

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.

Viral 73

Viral Campaign Social Media Technical Review 73

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 119

Social Media Entrepreneur Retention Finance 119

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

"We're putting a 'Retweet' button inside the product to encourage viral growth.". We'll have an email address so people can communicate with us without picking up the phone.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. I guess this video won’t go viral, then! Good comment community = viral blog.

Viral 354

Viral Video RSS Audio 354

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Viral 120

Viral Lead Generation Customer SEM 120

The Startup Magazine

FEBRUARY 10, 2021

Build an Email List. One of these harnesses the power of email subscriptions. Email subscription boosts your website’s SEO ranking favorably and increasing your popularity. Also, having an email list dedicated to your business helps in generating lead magnets. These are backlinks to your source website.

Social Media 156

Social Media SEO Programming Technical Review 156

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 78

Revenue Advertising Email ChatGPT 78

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. He's the founder of theCLIKK an email newsletter about digital marketing. Like this show? This is John Jantsch.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

NOVEMBER 27, 2021

Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site. On the other hand, don’t assume that viral marketing is the only marketing you will need. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 349

Web Viral Naming Internet 349

SoCal CTO

DECEMBER 19, 2012

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Just make note of it in the document and/or in an email when you send it. Ideally you are also able to say what you are really trying to prove to get to the next level.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

ConversionXL

APRIL 4, 2017

Email Marketing. I’m not aware of any companies who aren’t doing email marketing, at least in some way or another. Email is absolutely still one of the best ways to convert new prospects while retaining and engaging existing customers when it’s personalized. Some businesses are built on the back of email.

Channel 118

Channel Marketing Viral SEO 118

Rembrandt Communications

JANUARY 1, 2024

Follow up with an email and letter/postcard via snail mail (yes, it’s slow, but it works). Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Create a schedule to call the people on your list personally. Now, start over!

Public Relations 130

Public Relations Viral PR Social Media 130

Version One Ventures

OCTOBER 31, 2016

Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality. Many companies try to spark virality – with promo codes or gamification – but these artificial strategies don’t scale well. Every viral company is built on top of a larger, pre-existing platform.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Up and Running

JANUARY 27, 2021

The guide is filled with information on how to market on third-party channels, hotel website design and SEO, email marketing strategy , and more. You can send these out via a link in emails after your guests have stayed with you or present them to guests on Ipads as they check out of your vacation rental. million , to be exact.

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

OCTOBER 4, 2022

What do their email campaigns look like? How often do you check your email inbox? Segment and personalize email marketing efforts. Ecommerce email marketing isn’t a “send to all” affair. Marketing automation is important, particularly as your email list grows, but segmentation is key. Their offers and promotions.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Email readers, continue here.] Not every social network is a Facebook or Instagram. Not every texting application is a Twitter. Second: channels.

Viral 71

Viral Matching Syndicate Syndication 71

Steve Blank

SEPTEMBER 22, 2011

to host your company name, email, calendar, etc. For coders: set up a web host. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Use Mailchimp , Postmark or Google Groups to send out emails and create groups. Then use godaddy or namecheap to register the name. JustinMind , Balsamiq ).

Lean 333

Lean Web Coder Business Model 333

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Shorten the close cycle to grow faster.

Startup 335

Startup Social Media Metrics Viral 335

YoungUpstarts

DECEMBER 4, 2019

By minimizing interruptions and letting people get together no matter where they are, chat, email and similar services lower the hurdles to participation. They also get to expand their sounding boards as they learn more about what brings value to your enterprise. Digital communication tools can contribute to more natural collaboration.

Employee 147

Employee Technology Cofounder Viral 147

Up and Running

JUNE 18, 2012

It’s the dream of every business to have a social media campaign that goes viral. So, how can you get your Tweets to go viral too? You can up your odds of having a tweet go viral simply by tweeting more and having more followers. According to a paper she co-authored, emotions are a key factor in the “virality” of tweets.

Viral 97

Viral Indiana Pennsylvania Flash 97

Startup Professionals Musings

SEPTEMBER 28, 2012

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Read everything you can about viral marketing. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Instead, they could simply click a link and enter an email address. ConvertKit’s early success came from cold emailing.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 15, 2022

Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. So when we talk through our accountant and the way that she can bring this to market, she has the email blasts, right? Mm-hmm and Viral doesn't have to mean you get 3 million views on something. Connect with Liz on LinkedIn. Absolutely.

Community 82

Community Framework Advisory Board Viral 82

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Subscribe via email. Popular Media: the key to viral marketing. Newer Post. Older Post.

Software Review 48

Software Review Viral Media Marketing 48

Haystack

FEBRUARY 1, 2019

I’ve been traveling all week, digging out of email, and closing two deals and — hence — have been pretty quiet online. market by launching in connection with Facebook viral invites? Speaking of SoundCloud, remember Twitter tried to buy them? Remember Amazon bought Audible, for audiobooks? Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

ReadWriteStart

FEBRUARY 2, 2011

But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock. If you want to see the virality of LaunchRock in action, search Twitter for "Maple Butter," a new project from Flowtown 's Dan Martell.

Viral 135

Viral Philadelphia Widget IP 135

Up and Running

JANUARY 22, 2020

Email Marketing. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. Email Marketing. Cannabis email marketing is a profoundly intimate and almost instantaneous permission-based marketing medium. Organic Social Media Campaigns.

SMS 101

SMS Marketing Affiliate Social Media 101

YoungUpstarts

JANUARY 19, 2019

One of the ways to do that is by making the content go “viral”. This theory was developed by Jonah Beger and he pointed out six components of viral marketing: Social Currency. Design Effective Email Signups. However, making people sign up the email list is not an easy task. Practical Value.

Viral 178

Viral Marketing Audience Algorithm 178

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. I suspect we’ll get rid of the freemium model at some point soon as there’s no real benefit. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167