Duct Tape Marketing

APRIL 6, 2023

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. 04:04] People talk about this crazy buyer’s and seller’s market.

Employee 89

Employee Retention Hiring Artificial Inteligence 89

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Employee 78

Employee Europe Leadership Technical Review 78

YoungUpstarts

OCTOBER 26, 2020

Have you ever thought about working for a digital marketing firm ? Maybe you’re just getting started with your career, or perhaps you want to switch roles and delve into the world of marketing. What is Digital Marketing? Digital marketing uses technologies to promote brands’ products and services.

Marketing 264

Marketing Campaign Social Media Analytics 264

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 77

Fractional CTO CTO Hire Technical Review Marketing 77

Startup Professionals Musings

JULY 17, 2017

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. This commitment to hire people who think like entrepreneurs, or instill an “owner’s mindset” in every employee, should be a high priority in every business.

Employee 173

Employee Entrepreneur Startup Technical Review 173

YoungUpstarts

OCTOBER 23, 2019

But in this customer-focused model, some businesses make the mistake of neglecting to focus on their employees. Their study, alongside others , found that happier employees are at least a predictor of customer happiness, if not one of the main causes. Happier employees = greater customer loyalty. But what’s the reason for this?

Employee 113

Employee Customer Software Review Salary 113

Startup Professionals Musings

OCTOBER 21, 2019

We hear about corporate employees, strangled by slow-moving bureaucracy, that are blocked from making transformative discoveries. In fact, a Wharton Business School study in this decade of the “Top 30 Innovations of the Last 30 Years,” concluded that only eight were first conceived by entrepreneurs, and twenty-two were conceived by employees.

Employee 133

Employee Java Architecture Technical Review 133

Startup Professionals Musings

FEBRUARY 17, 2013

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. This commitment to hire people who think like entrepreneurs, or instill an “owner’s mindset” in every employee, should be a high priority in every business.

Employee 244

Employee Entrepreneur Technical Review Hiring 244

VC Cafe

JUNE 10, 2022

The market correction has come for series A and seed startups. For the past few week I’ve been sharing here the impact of the current downturn that started in the public markets on startups and venture capital. The market correction has come for Series A and seed startups (Source: Pitchbook ). How important are margins?

Valuation 151

Valuation Marketing Venture Capital 151

YoungUpstarts

MAY 3, 2019

by Tahnee Perry, Vice President of Marketing at Deem. Rather than establishing an entire department to manage company travel, small business owners should develop a company travel policy for employees that enables and empowers them to book their own travel, report expenses and get reimbursed by the company.

Employee 127

Employee Reputation Small Business Global 127

Duct Tape Marketing

APRIL 20, 2022

Rolling Out The Red Carpet For Your Employees written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donna Cutting. In this episode of the Duct Tape Marketing Podcast , I interview Donna Cutting. How do we get an hourly employee who has never received red carpet customer service, to give it?

Employee 76

Employee Networking Audio Customer 76

YoungUpstarts

MARCH 9, 2020

by Leonard Callejo, Director of Online Marketing at Cisco Webex. Recruiting and hiring employees is challenging, if only because the stakes for making the right choice are so high. Doing so could cost as much as one-third of their annual compensation , according to an Employee Benefits News report. Video interviews.

Hiring 165

Hiring Employee Software Review Due Diligence 165

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Revamp your email marketing strategy.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

APRIL 6, 2023

With rising healthcare costs and a tough labor market, benefits are an important part of recruiting and retaining top talent. Make sure you develop a proper benefits literacy plan for your employees. The post Crafting A Comprehensive Benefits Literacy Plan For Your Employees appeared first on Young Upstarts.

Employee 239

Employee Cost Developer Marketing 239

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Operations 56

Operations Marketing Employee Software Review 56

YoungUpstarts

MAY 15, 2019

If you run a busy company or have a marketing team out in the field, you might want to have access to their cell phones to keep track of their location or make sure that they are not spending valuable time doing other activities that are not work-related. One of the best solutions in the market right now is Cocospy cell phone tracker.

Employee 100

Employee SMS Social Media Mobile 100

Startup Professionals Musings

APRIL 15, 2023

Markets and needs change quickly. Mindfulness, of self and others, by boards, executives and employees, may very well be the single most important trait of a successful company. Successful cultures encourage their employees to keep refreshing their toolkits, keep flexible, keep their stakes in the stream. Marty Zwilling

Leadership 282

Leadership Employee Curation Community 282

ReadWriteStart

MAY 8, 2021

It may be a sleepy employee; it may be a service provider that feels confident in your partnership just because you’ve worked for 10 years together and doesn’t bring the required value at all. The more innovations each company implements, the better service we all will get, and the more productive we will be competing in each market.

Marketing 154

Marketing Software Review Mobile Software 154

Women Entrepreneurs Can

JULY 5, 2023

With most employees living paycheck to paycheck, financial emergencies are all too common. Employers that offer EWA benefit from happier and more focused employees who no longer have to worry about their finances. This is an essential employee retention tool in a tight job market.

Employee 52

Employee Product Retention Finance 52

The Startup Magazine

JANUARY 8, 2019

The facial expressions of the new recruits have changed from that filled with a nervous energy and excitement to that of a dull mundane look; ideally reserved for an employee in the same dead-end job for 5 years. But, if your Employee On-boarding Trainings are even slightly like this, it’s time to take massive action. Let’s dive in.

Employee 93

Employee Hiring Software Programming 93

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

YoungUpstarts

APRIL 10, 2014

by Todd Patkin, author of “ Finding Happiness “ What were your last 10 or 15 employee conversations like? And chances are, unless they were delivered in a, shall we say, forceful tone of voice, your employees don’t mind hearing pertinent instructions and questions. So why does their morale seem to be, well, wilting?

Employee 212

Employee Massachusetts Dividend Campaign 212

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 79

Marketing Audience B2B Framework 79

The Startup Magazine

AUGUST 9, 2022

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music. TSM: Music is an important tool in marketing strategy.

Cofounder 148

Cofounder Founder Miami Marketing 148

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80

B2B Marketing B2C Community 80

The Startup Magazine

JUNE 15, 2023

Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications. Content Localization: For businesses operating in multiple markets, content publishing software offers features for localization and translation.

Software Review 154

Software Review Software Small Business Social Media 154

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Small Business 93

Small Business Marketing Technical Review SEO 93

Hunter Walker

AUGUST 11, 2022

So while every seed round, and every startup, is its own special unique situation, I will say that there’s a set of skills that I often see underrepresented and which we advocate for including: marketing and communications. These roles typically become FTE in your growth from 10 to 50 employees, not 1–10. Nor Do VCs.

Seed Stage 102

Seed Stage Cap Table Founder Marketing 102

Up and Running

MARCH 5, 2018

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and hope something hits its mark.

Marketing 136

Marketing Software Review San Diego Curation 136

Up and Running

MARCH 7, 2018

In my time, I learned a thing or two about the importance of preventing employee turnover. Aside from the time-consuming tasks of screening potential employees, interviewing, and re-hiring , losing and replacing employees is expensive. On average, it costs nearly three times an employee’s salary to replace them.

Employee 91

Employee Startup Salary Hiring 91

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 290

Marketing Leadership Differentiation Equity 290