Engineer Forecast SEM Vertical 
VC Cafe
FEBRUARY 7, 2011
to nearly 5% of the total retail market, with a forecasted continuous increase. They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service.
Up and Running
JULY 26, 2016
See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Lean marketing. Display ads (cheap).
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