Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Engineering is critical but it is not everything. Don’t hire a homogenous team. Final startup grind from msuster. figure out roles. identify gaps.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

Rembrandt Communications

AUGUST 22, 2018

If you want some small business PR help, you are in the right place. You get bombarded with emails and marketing messages about getting your name to the top of the search engines, distributed to hundreds of media sites, and more. So, here are: 3 Ways to Get Small Business PR Help for Free. Should you hire a publicist?

PR 100

PR Small Business Public Relations Distribution 100

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180

PR SEO Marketing Social Media 180

www.bothsidesofthetable.com

MAY 13, 2012

Want to Know Difference Between a CTO and a VP of Engineering? This time I thought I’d try and address engineering talent. Often I’m asked by startup CEO’s about how to best build an engineering team. You still have some leeway to hire above them if need be. Raising Venture Capital. Angel Topics.

Fractional VPE 89

Fractional VPE Part-Time VPE Fractional CTO CTO Hire 89

ReadWriteStart

MARCH 8, 2021

You could work to get more PR exposure. You can hire more salespeople and practice social selling. . PR and reputation management can be huge in getting your brand established. . And from there, you can achieve a modest rate of growth as long as you keep providing quality products and services. . Marketing/advertising channels.

Startup 127

Startup Retention Acquisition Agile 127

This is going to be BIG.

AUGUST 22, 2012

Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. Getting people to join your company is a key goal of early PR.

PR 144

PR Technical Review Seed Stage Design 144

YoungUpstarts

MARCH 21, 2017

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business.

PR 147

PR Public Relations Merger Startup 147

ReadWriteStart

NOVEMBER 18, 2019

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107

PR Startup Social Media Silicon Valley 107

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Hire Diverse Employees. Your job is to land a favorable position on the SEO ranking and appear on the top of search engine results to boost your web traffic. It has tremendous impacts on your overall business strategy.

Social Media 157

Social Media SEO Programming Technical Review 157

YoungUpstarts

JANUARY 16, 2012

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Those who want to learn more about just what search engineer optimization is and how they can use it should take part in this weekly chat. Marketing and PR. Join the conversation Thursdays at 1 p.m. usguyschat.

Social Media 228

Social Media PR Media Hosting 228

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Version One Ventures

MAY 23, 2019

And Sin-Mei Tsai , VP of Engineering at Shippo, discussed code quality. And she has just about completed 60 to 140 ( Ada is hiring !). Unlike “traditional” departments such as Engineering, Product, Sales, Marketing, BD, Customer Support/Success, People is a relatively new leadership function.

Part-Time VPE 136

Part-Time VPE Software Review Salary Non-Compete 136

Rembrandt Communications

MARCH 25, 2013

3 Questions To Ask Now About Your PR and SEO services I get many referrals from small business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring [.].

PR 153

PR SEO Engineer Search 153

Both Sides of the Table

APRIL 26, 2016

But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”

Metrics 150

Metrics Cost Acquisition Startup 150

The Startup Magazine

FEBRUARY 9, 2022

It is a platform where you can hire freelance writers from Singapore. This digital marketing publication is a free web application that provides digital marketers with insights and analytics about their search engine rankings, links, and keywords. 14 : Search Engine Watch. 3: Writing Wildly. 5: Inc.com . 9: Social Media Today .

Marketing 181

Marketing Social Media Campaign Advertising 181

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Adam Gilbert , My Body Tutor.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Hunter Walker

JUNE 7, 2014

Hiring Has Changed: Before the press was a way of generating interest for hiring. And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Beyond that he (and thus engineering) could simply tell me, “No.” ” PR. Here is where I see this really play out: Product Management. I did this. ” Those were the rules.

Startup 150

Startup CTO Hire Sales Leadership 150

Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work. source ).

Curation 100

Curation Social Media Viral Startup 100

Ben's Blog

DECEMBER 5, 2012

Your startup is going well and as your business expands, you hear the dreaded words from someone on your board: “You need to hire some senior people. Why hire a senior person? Hiring someone who has already done what you are trying to do can radically speed up your time to success. Kanye West, New God Flow. Is now the time?

PR 78

PR Hiring Engineer Bankruptcy 78

Rembrandt Communications

JANUARY 1, 2023

Media members, and the search engines, know which news distribution services are legitimate and which ones aren’t! If your publicist distributes your news on the wrong service, this can reduce your credibility with customers, media members, the search engines, and more. But, in reality, this can be very bad.

Distribution 264

Distribution Public Relations Reputation Media 264

Steve Blank

JUNE 3, 2013

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales.

PR 314

PR China Lean Channel 314

Rembrandt Communications

FEBRUARY 1, 2023

Watch out for press release templates and search engine postings. Sure, your release appears all over the web and on the search engines. Are their press releases optimized for the search engines? But, instead of just hiring a “cheap” press release service, look at other options. Who is behind it?

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Rembrandt Communications

NOVEMBER 4, 2019

PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. PR relates to sending the right message out at the right time via the right media venues. PR only costs time and effort. PR gives you a competitive edge. PR provides online awareness.

Public Relations 113

Public Relations PR Advertising Audience 113

crowdSPRING Blog

OCTOBER 10, 2014

“the people you fire are more important to your [company''s] culture than the people you hire.” 44 engineering management lessons – crowdspring.co/1x7TVkf. 5 Ways to Hire the Best Talent for Your Startup Team – crowdspring.co/1ptyfds. ” – crowdspring.co/1slKVZ2. React – crowdspring.co/1yHa1WB.

Social Media 97

Social Media Small Business Design Media 97

Rembrandt Communications

FEBRUARY 3, 2020

Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. If your public relations (PR) activities are not working, ask yourself these questions: 1. For PR to work, it takes time and effort. How Do You Get Good Publicity? What are my goals?

PR 130

PR Public Relations SEO Campaign 130

crowdSPRING Blog

SEPTEMBER 19, 2014

This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Are startup burn rates out of control? They seem to be | AVC – crowdspring.co/1rbM5FT. Talk about challenge, not pay | VentureBeat by Kieran Snyder – crowdspring.co/1wpHRKP.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 28, 2010

Never Hire Job Hoppers. 6 Things a Non-Engineer Should Know Before Founding a Web Startup – [link]. Never Hire Job Hoppers. 4 Reasons PR Agencies Are Failing in Social Media – [link]. Angel-Backed Companies More Likely to Succeed, Says Harvard Study – [link]. They Make Terrible Employees – [link].

Social Media 91

Social Media Small Business Design Media 91

YoungUpstarts

OCTOBER 21, 2020

Search engine optimization, SEO, involves discovering marketing methods for enhancing website traffic, specifically unpaid, from web pages or search engines. Potential methods for link building include guest posting, blogger outreach, niche edits, broken link building, and PR outreach. Enhancing your overall presence online.

Social Media 162

Social Media SEO PR Engineer 162

Ben's Blog

DECEMBER 5, 2012

Your startup is going well and as your business expands, you hear the dreaded words from someone on your board: “You need to hire some senior people. Why hire a senior person? Hiring someone who has already done what you are trying to do can radically speed up your time to success. Is now the time? If so, where do I begin?

PR 51

PR Hiring Engineer Bankruptcy 51

Up and Running

JUNE 27, 2018

Too often, business owners are tempted to hire the crème de la crème right at the outset. The value of hiring slow: Hiring high-caliber staff early in the game may take its toll on your time, money, and other resources. The good news here is, you don’t necessarily have to hire in-house marketers.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Steve Blank

JUNE 3, 2013

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales.

PR 206

PR China Lean Channel 206

Both Sides of the Table

JULY 1, 2010

As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises. I never built a Google-sized business but I did build an organization from scratch that grew to 120 employees in 5 countries before we sold it.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

The Next Web

AUGUST 26, 2013

Today, in steps 10-12 I want to discuss with you raising your first round of money, hiring to develop and maintain your company culture, as well as defining your role in the management of your startup. Learn how to hire and maintain your company culture. When I started my first business, I often got advised to hire “A people”.

Management 120

Management Cofounder Startup Bootstrapping 120

Both Sides of the Table

APRIL 10, 2014

It’s why I wrote this post that the controversial first hire after an A round out to be an office manager / assistant / HR person who handles everything from stocking supplies to booking travel to scheduling group meetings. What they do with the money is add more engineers and maybe hiring a marketing person.

Startup 381

Startup PR Finance Hiring 381

This is going to be BIG.

OCTOBER 18, 2012

Just once I'd like to see a pitch deck with a slide for the hiring plan and *most* importantly, how they're going to execute it. Oh, you're going to hire 15 engineers with my $5mm? b) No one's even using *anything* in this space yet, so our true competition is apathy and lack of awareness. sounds good.". %^%#@@!!

Hiring 111

Hiring PR Differentiation Acquisition 111