Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post.

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Lead Generation with Facebook Ads.

Trending Sources

50 Simple Lead Generation Tactics

Duct Tape Marketing

I got together with my network of independent Duct Tape Marketing Consultants and brainstormed fifty tactics for generating more leads. Free eBook from Duct Tape Marketing – 50 Simple Lead Generation Tactics – full of great ideas!

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing.

The Changing Face of Lead Generation

Duct Tape Marketing

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals.

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

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A Visual Guide to Local SEO for Small Business Websites

Duct Tape Marketing

He is a Duct Tape Marketing Consultant and employs the DTM system to provide strategic support and leading marketing tools to his clients. A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

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6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

Duct Tape Marketing

2) Don’t write content for the search engines. Google My Business” is a platform that enables your small business customers to verify their online visibility and local business information through the search engines. Search engine bots come by to scrape your content on a regular basis.

Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

Search engine optimization. Once you have a website, it’s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision.

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How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. They allow you to find niche areas with less competition, where you can snatch up leads.

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Create a Referral Engine That Works Every Day

Duct Tape Marketing

Create a Referral Engine That Works Every Day written by John Jantsch read more at Duct Tape Marketing. Teach referral generation. Let your customers know exactly what your marketing action steps will be if they refer a lead to you. Referrals Referral Engine

Online Lead Generation Techniques: 5 Best Methods and Keys to Success

Growthink Blog

Get more customers, and you'll generally generate more revenues, more profits and you and your shareholders will be happier. So what are the best ways to generate new leads for your business? One of the benefits of online lead generation is that it's quick.

The Future of Mobile Search Marketing

Duct Tape Marketing

Google Now has the fundamentals necessary to be that predictive search engine. Here, Justin uses SEO, Paid Search, Content Marketing, and Social Media to increase conversions and leads. Lead Generation Marketing Strategy Marketing Tools Mobile Search Engines Justin Emig

Harnessing Pinterest For Leads And Business Growth

Duct Tape Marketing

Harnessing Pinterest For Leads And Business Growth written by Guest Post read more at Duct Tape Marketing. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right.

Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

Referral leads have a tremendously high closing percentage as well versus other cultivated leads. Entrepreneur Lead Conversion Lead Generation Referral Marketing Small Business Jason Keeler

How Networking Can Increase Your Sales and Help Your SEO

Duct Tape Marketing

Although you’ll be doing some work for free, the high-quality leads that you’ll receive from the partnership will override any monetary loss you may have. Networking is a powerful strategy earning you high-quality leads, more customers, and brand trust.

4 “MUST DOs” to Drastically Improve Your Website’s On-Page Optimization

Duct Tape Marketing

So pay attention to know how to optimize your website for search engines like Google, Bing and Yahoo to find your business. You will also be penalized for poor loading speeds and poor site navigation (leads to high bounce rates too). Lead Conversion Lead Generation Brendan Yong

Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

Only recently, has this underutilized method of demand generation been brought to the forefront of public attention. First we’ll look at its success converting leads. Lead nurturing can take many forms, from personalized, Happy Birthday emails to reengagement campaigns.

Using Social Media to Generate Sales Leads

Duct Tape Marketing

Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you’re looking to generate sale leads successfully, you need to go where the people are.

Which Online Marketing Tools Lead to Substantial Growth?

Duct Tape Marketing

The research revealed that the proportion of new business leads generated online had a direct impact on both firm growth and profitability. Online Lead Generation Drives Firm Growth and Profitability. Which Online Marketing Tools Lead to Substantial Growth?

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5 Characteristics Of High Converting Headlines

ConversionXL

It’s the meta description in the search engine: The “ microcopy ” on magazine covers: And the extra bit of description on books that can make or break our interest: Think this is arbitrary stuff?

Why Multimedia Production Will Push Your Brand Forward

Duct Tape Marketing

For SEO purposes, the more links you acquire that point back to your website from other relevant, high-quality websites, the higher your rankings in search engines will be. . Branding Internet Marketing Lead Generation Marketing Strategy Podcasting Glenda McCarthy-Gaspar

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How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

He has been featured in The Harvard Gazette, Search Engine Journal, KISSmetrics, WordStream, PPC Hero, Certified Knowledge, Mtv, Vh1, Sports Illustrated, and Moz.

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

You get the opportunity to leverage the best in terms of search engine optimization, however, this doesn’t mean in blogging you only write for search engines; the customer comes first. inbound marketing Lead Generation Marketing Strategy Kelly Marsh

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5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn’t

Duct Tape Marketing

Search engines? Branding Facebook Lead Generation Marketing research Target Marketing Web site traffic Alex Johnson5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn’t written by Guest Post read more at Duct Tape Marketing.

3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

The Guide to Wireframing – For Designers, PMs, Engineers and Anyone Who Touches Product. Aarron Walter, lead UX designer @ MailChimp. The post 3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers appeared first on ConversionXL.

Bridging the Small Business Marketing Gap

Duct Tape Marketing

Here businesses need to look at the ways they are presently acquiring leads, contacts and, in some cases, front-end sales. Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design.

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

Meaning, quite vividly I would add, that you will get a very tasty meal of inbound traffic and leads if you are willing have patience and put the time in for inbound marketing. Your telemarketer looking for leads might stumble upon someone who is ready to buy now.

Master the Art to Finding the Right Referrals

Duct Tape Marketing

You need to be creative, persistent and implement a strategy to generate them. Think of it like a love engine that keeps on giving you business. Once you have a system in place, you’re on your way to new leads, potential partners and customers who want to give you business.

The 3 Step Approach To Successful Customer Activation

ConversionXL

The Guide to Wireframing – For Designers, PMs, Engineers and Anyone Who Touches Product. Aarron Walter, lead UX designer @ MailChimp. Blog eCommerce Resources Lead Generation User Experience & Persuasive Design Copywriting User Experience

3 Simple Steps for “Makin’ It Rain” On Your Website

Duct Tape Marketing

Today I’m going to talk about how to easily capture more sales leads from your website. Collecting sales leads through web forms works great because most people are comfortable typing their information into them. How to Use Web Forms to Generate More Sales Leads From Your Website.

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What to Do When Your Leads Run Dry

Duct Tape Marketing

What to Do When Your Leads Run Dry written by Guest Post read more at Duct Tape Marketing. We all know the recipe to run a successful business that is filled with infinite leads. Bake in the oven for a year or so and out comes a beautiful moist cake that is filled with infinite leads, that never run dry! The reason why your leads have ran dry isn’t because you stink at cooking, it’s because your networking and processes are stale. Listen, it happens, leads run dry.

What to Do When Your Leads Run Dry

Duct Tape Marketing

What to Do When Your Leads Run Dry written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. We all know the recipe to run a successful business that is filled with infinite leads. Bake in the oven for a year or so and out comes a beautiful moist cake that is filled with infinite leads, that never run dry! The reason why your leads have ran dry isn’t because you stink at cooking, it’s because your networking and processes are stale.

The 3 Step Approach To Successful Customer Activation

ConversionXL

The Guide to Wireframing – For Designers, PMs, Engineers and Anyone Who Touches Product. Aarron Walter, lead UX designer @ MailChimp. Blog eCommerce Resources Lead Generation User Experience & Persuasive Design Copywriting User Experience

In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

By examining close ratios, or how many leads were converted into a sale. Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track!

How to Get Past Cold Calling

Duct Tape Marketing

Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That’s why every company should strive to get to the point where they can stop relying completely on cold calling and finally see hot leads coming down the pipeline.

Interview with Chip Coyle of Infor: High Touch in High Tech

deal architect

Much of the conversation is about their digital journeys - the growing sophistication of their lead generation engines and social marketing. In my role, I spent a fair amount of time with Chief Marketing Officers of technology companies.

4 Local SEO Tips For 2016

Duct Tape Marketing

Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. When we say “the search engines”, we really mean Google. Direct data is the granular pieces of information that appear with business listings in search engine data.

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Lead generation is the holy grail – or is it?

Startup Musings

Startup Musings Life in the Boston high-tech startup landscape Blog About Elaine Chen « Teamwork: everyone pitches in to flip burgers Get out of the office and interview a customer today » Lead generation is the holy grail – or is it? However, lead generation is only half of the story. The other half is lead conversion. Lead generation is often costly.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . 71% of B2B researchers start their research with a generic search engine search.