Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. When customers use the Google search engine to look for items like clothing and shoes, popular products come up as the top results.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Generate leads for your product.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Generate leads for your product.

Marketing 257

Marketing SEM Viral Social Media 257

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Lead Generation with Facebook Ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The inability to retarget video viewers doesn’t preclude lead generation. WP Engine went with a visually impressive but more traditional campaign. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 267

Social Media Media Social Network Viral 267

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Generate leads for your product.

Marketing 235

Marketing SEM Startup Viral 235

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Generate leads for your product.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Continually add new marketing and distribution partners.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 222

Social Media Media Marketing Social Network 222

A Smart Bear: Startups and Marketing for Geeks

JANUARY 15, 2010

Automatically create a "robots" meta-tag for search engines. Not even sure if it makes a difference, but. Google XML Sitemaps. Creates proper Google sitemap automatically. Robots Meta. Conspicuously not a plugin. These aren't plugins, but they're Wordpress customizations.

HTML 216

HTML RSS Caching PHP 216

Duct Tape Marketing

OCTOBER 3, 2017

Create a referral engine. Creating a referral engine is absolutely essential if you want to bring in consistent referrals for your business. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. Tips to make your business more referable. No, this is not a shameless plug for my book.

Programming 58

Programming Viral Partner Community 58

ConversionXL

SEPTEMBER 10, 2019

It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage.

Conversion 133

Conversion Technical Review Channel Engineer 133

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. All rights reserved.

Metrics 55

Metrics Design Entrepreneur Startup 55

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 9, 2016

Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation.

Retention 48

Retention Metrics Acquisition Conversion 48

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ ff Venture Capital hired two full-time engineers to build out Totem. She answered, ‘We see a lot of deals.’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hippoland

MARCH 19, 2017

Case in point: In the late 90s, Google was something like the 7th or 8th major search engine to emerge. For example: lead generation. There are so many lead generation startups (I had one too!). And they all say they provide awesome leads. And why are *you* doing this lead generation business?

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. There are a ton of reasons to choose to use Twitter as one of your social media channels.

Social Media 95

Social Media Media Curation Audience 95

Up and Running

MAY 23, 2016

Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”. A good online campaign should include paid search engine advertising, social media advertising, email marketing, and a PR campaign.”. 13 SaaS Marketing Pros Reveal Their Lead Generation Strategies.

Software Review 74

Software Review Software Delaware Forecast 74

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I discovered blogging because I was told it was great for search engine rankings. If you start looking for websites, think about ways to systematize them and outsource the part of the website that generates the income.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Popular Media: the key to viral marketing. Software 2.0: ► 03/25 - 04/01. (1).

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

APRIL 13, 2007

4) Sales model: From seasoned sales people to a tiered sales engine To buy, people needs to be comfortable with the product. Popular Media: the key to viral marketing. To be comfortable with the product, people need to talk to someone. Basic sales principle. But this can be done in different ways. Software 2.0: ► 2006. (7).

Software Review 48

Software Review Internet Software Technical Review 48

Occam's Razor

APRIL 29, 2013

When I search for "avinash" on Google I might rank #1 in the search results because I'm logged into my Google account, the engine has my search history, my computer IP address, it also has searches by others in my vicinity, local stories right now, and so many other signals. So check your keyword ranking if it pleases you.

Metrics 166

Metrics Marketing Search SEO 166