7 PPC Mistakes You’re Probably Making (and How to Fix Them)


To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. The same concept applies to PPC, of course. Rising PPC budgets seems to be somewhat of a trend.

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Top 25 PPC Bloggers to Follow

Blogtrepreneur | Entrepreneur Blog

Check out the Top 25 PPC bloggers you need to start following today to turn yourself into an entrepreneur extraordinaire. Great Post to Read: How to Use Google Custom PPC Ads to Make Money zatomarketing.com Kirk Williams will walk you step by step to changing over to expanded text ads.

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The Role of a PPC Expert in Web Development

Blogtrepreneur | Entrepreneur Blog

Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts. I recently written an article about the roles of SEO, PPC and CRO experts but for the role PPC experts, I had quest for more.

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How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. Your PPC campaign will only do as well as its worst-performing part.

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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC.

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How Search Engine Optimization Can Bring You More Clients


Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like? In the early days of the internet, while search engines were still in their infancy, search engine optimization was much simpler than it is today.

How PPC Management Services Can Transform Your Company


This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google. PPC will see an advert appear when a search term related to what you can provide the consumer with is entered.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Every search engine's SEO algorithm is unique. But for your PPC campaigns?

Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis.

How to Get the Most Out of Pay Per Click Advertising

Duct Tape Marketing

To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. If you know how to bid on keyword terms and customize a PPC campaign for your website, visits to your website will start rolling in. Advertising Pay per click PPC

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Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Was a time when I would conduct dozens, sometimes hundreds, of searches using my search engine of choice. (I’ve

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. In the past, search engines only utilized one algorithm. PPC is Essential. Others Google search engine search engine optimization SEO


B2B Marketing in 2014: Content + Technology

VC Cafe

George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. These quants work with more vendors than ever, while building their own customized analytics engines. 2014 will be a BIG year for Digital Marketing.

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3 Reasons your AdWords PPC Campaign is Not Working

Rembrandt Communications

Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” Increase Sales Marketing PPC Ads SEO SEO Copywriting AdWords PPC sales search engine optimization If any of these statements sound familiar, you are not alone. Many entrepreneurs come [.].

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. Aggregated search engine level analysis.

Pay Per Click Companies And What They Do for You


One such acronym that you may have come across is PPC. After all, it doesn’t tell you how or why you should be involved in any way in PPC management. Hopefully, the following will explain all that a little: Understanding PPC Management. Others Online marketing pay-per-click PPC

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Using Negative Keywords To Attract Highly Qualified Customers


Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Blog ppc

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

How To Build An SEO Strategy To Dominate Search Results


Social media advertising, PPC and email marketing have allowed me to reach out to business owners in specific industries. Professionalisms digital marketing Mark Woodcock Online marketing search engine optimisation SEOby Mark Woodcock, founder of Bigfoot Digital.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. This company has made impressive progress with acquiring ever more traffic via search engines. Worse, my PPC ad might always be #8.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. [Do

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. Advanced Analytics Digital Analytics Digital Marketing Search Engine Marketing controlled experiments digital attribution analysis multi touch attribution analysis

3 Tips to Save Thousands of Dollars and Hours on SEO

Rembrandt Communications

And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Get great results with content-marketing strategy that works! You hired an SEO “guru” to help you, but you haven’t seen an increase in online rankings, traffic or sales.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

71% of B2B researchers start their research with a generic search engine search. The more you view your website as your marketing hub and as a content publishing platform, the better it will rank on the search engines. Advertising Google Search Engines SEO Phil Singleton

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Two things I love a lot: 1.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling.

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool.

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

Search engine optimization rocks!” Blogs BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Web Copywriting3 Quick Tips for SEO-Copywriting Sales Success! Content marketing strategy wins!” Content is king!” You’ve read all of the recent news and reports on how great content is for your business.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

And no, she was not able to complete her task after 6.3802146 frustrating minutes because neither your navigation nor your internal site search engine got her to the right page. You feel proud because you started with just 5% of the traffic from search engines. Yes, data is important.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources. We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website.

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

No eBay PPC ad or SEO listing showed up. Advanced Analytics competitive intelligence Digital Analytics Digital Marketing Marketing Tips Search Engine Marketing Web Analytics Web Metrics brand measurement google insights for search Qualitative Metrics

Marketing Strategies for your Tech Start-up

Up and Running

The easy thing to do is to simply add a WordPress blog as a Search Engine Optimization (SEO) play, in the hope that the content will secure an organic listing for relevant keywords and will attract prospects. Sales and Marketing google google adwords marketing ppc search technologyMarketing a Tech Start-up is challenging and costly. While using social media offers one route to generate some demand it represents but one piece of the jigsaw.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ).

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

Duct Tape Marketing

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. PPC advertising. SEO Search engine optimizationIn-House vs. Hiring an SEO Professional: Which Path Should You Choose?

Small Business Tip: Get $100 AdWords Credit From Google

crowdSPRING Blog

And Google has made available a free and useful search engine optimization starter guide that every small business owner should read. business marketing advertising adwords google ppc sem

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

Here is a handy chart to visually see the differences as well as the special symbols that change the match type: photo credit: chart via PPC HERO.

Benefiting From Side Ad Removal


If you don’t, you should simply glance at the right side of the search engine results. For a company, which solely relies on Google’s PPC advertising, this could be devastating and could drop your revenue to the bottom of the barrel.

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