Trending Sources

7 PPC Mistakes You’re Probably Making (and How to Fix Them)


To craft a PPC ad that’s so compelling people are happy to click it. The Current State of PPC. 7 Common (and Costly) PPC Mistakes.

PPC 58

Top 25 PPC Bloggers to Follow

Blogtrepreneur | Entrepreneur Blog

Check out the Top 25 PPC bloggers you need to start following today to turn yourself into an entrepreneur extraordinaire. Blog & Grow

PPC 35

The Role of a PPC Expert in Web Development

Blogtrepreneur | Entrepreneur Blog

Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts.

PPC 22

How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. photo credit: photopin.

PPC 23

6 PPC Misconceptions You Need to Know for Success

Duct Tape Marketing

6 PPC Misconceptions You Need to Know for Success written by Guest Post read more at Duct Tape Marketing. PPC Is a Miracle Worker. Wrong.

PPC 18

How PPC Management Services Can Transform Your Company


This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google.

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines.


Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. But for your PPC campaigns?

3 Reasons your AdWords PPC Campaign is Not Working

Rembrandt Communications

Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone.

Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service.

Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Some days I pretty much live online.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Marty Zwilling.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.

B2B Marketing in 2014: Content + Technology

VC Cafe

George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. 2014 will be a BIG year for Digital Marketing.

B2B 39

Pay Per Click Companies And What They Do for You


One such acronym that you may have come across is PPC. Hopefully, the following will explain all that a little: Understanding PPC Management.

SEO 12

3 Tips to Save Thousands of Dollars and Hours on SEO

Rembrandt Communications

And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Sound familiar?

PR 11

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). Online Marketing.

Using Negative Keywords To Attract Highly Qualified Customers


Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Blog ppc Enter the negative. Read it.

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. Including data. It seems hard to believe.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Every few quarters we (I!)

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

Rembrandt Communications

Search engine optimization rocks!” Blogs BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Web Copywriting3 Quick Tips for SEO-Copywriting Sales Success! What gives?

PR 9

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Do it.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Big data. Small data.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

71% of B2B researchers start their research with a generic search engine search. Advertising Google Search Engines SEO Phil Singleton

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. Two things I love a lot: 1. Let's do this! #1:

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Tools. People. Consulting. Processes.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. " low. Click.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. Sidebar].

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" Sounds like fun? It is.

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

No eBay PPC ad or SEO listing showed up. A lot of digital analytics focuses on direct response (conversions, leads, etc.). " :). Check.

Marketing Strategies for your Tech Start-up

Up and Running

The easy thing to do is to simply add a WordPress blog as a Search Engine Optimization (SEO) play, in the hope that the content will secure an organic listing for relevant keywords and will attract prospects. Sales and Marketing google google adwords marketing ppc search technologyMarketing a Tech Start-up is challenging and costly.

Benefiting From Side Ad Removal


If you don’t, you should simply glance at the right side of the search engine results. This isn’t something that you’ve done wrong.

PPC 12

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

Here is a handy chart to visually see the differences as well as the special symbols that change the match type: photo credit: chart via PPC HERO.

Small Business Tip: Get $100 AdWords Credit From Google

crowdSPRING Blog

And Google has made available a free and useful search engine optimization starter guide that every small business owner should read.

SEO 14

21 Blogs I Turn To When I Need to Learn How To Do Stuff

Duct Tape Marketing

Search Engine Watch – [link]. PPC Hero – [link]. photo credit: via photopin (license). Video. Reel SEO – [link].

PPC 43

The End of SEO as We Know It

Fresh Inc.: The Staff Blog

Does that mean the search engines are in trouble? Over time much of the data users access will still come from search engines. Meet Siri.

SEO 49

Sell More Products With Google Product Listing Ads and Google Trusted Stores??

YFS Magazine

Grow Marketing & Sales google google adwords marketing paid search search engine marketing seo


Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. Average Session Duration. Analytics