Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade


To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising. On Jan.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo!

Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars


It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. Every vendor ranked benefits from the traffic, audience, and leads produced through top search engine rankings at zero additional cost.

A Step-by-Step Guide to Conducting Competitive Analysis


Then I perform my own search, going through at least 2 pages of PPC ads and organic results. What I am looking for is common trends within that vertical. “Never interrupt your enemy when he is making a mistake.” ” —Napoleon Bonaparte.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Any web analytics on your site will tell you how many clicks came to you from a search engine.