Are You Accurately Measuring the ROI of Your PR Strategy?

Winston-Salem Journal State/Region News

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Effective PR strategies take time, effort and critical thinking.

3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Yet any news site is considered a high trust domain by search engines.

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Trending Sources

Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

This time I thought I’d try and address engineering talent. Often I’m asked by startup CEO’s about how to best build an engineering team. The VP Engineering aspires to manage teams. VP’s of Engineering are essential to making sure the trains run on time.

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

It''s a story of a mechanical engineer turned startup entrepreneur who has seen how NYC actually works (and built a company to help it run smooth) from as deep undergroud as the East Side Access Project under Grand Central and as high as the roof of the NY Times building. Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something.

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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. In a lot of ways, this reminds me of SEO (search engine optimization). Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. What’s A/B testing if not a bunch of microscopic marketing/PR tests?

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Want to Know Difference Between a CTO and a VP of Engineering?

Want to Know Difference Between a CTO and a VP of Engineering? This time I thought I’d try and address engineering talent. Often I’m asked by startup CEO’s about how to best build an engineering team. The VP Engineering aspires to manage teams. About Me.

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The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. Ultimately, this results in better search engine ranking for your site.

How to Get Past SEO and PR Frustration Fast

Rembrandt Communications

Motivation PR Reaching Goals SEO Copywriting public relations search engine optimizationI have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has [.].

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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand


We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. I started in New York at large, elite national PR firms.

Meet the Startup That's Making PR Firms Sweat

Inc Startups

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency. Tech Editorial Director Rafe Needleman''s Pro PR Tips crystallizes this fatal desperation.

The Top 3 Things You Really Need to Know about Search Engine Optimization

Rembrandt Communications

You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your business. The post The Top 3 Things You Really Need to Know about Search Engine Optimization appeared first on Boost sales fast with content marketing strategy, SEO and PR here.

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Are You Guilty of These 7 Press Release Sins?

Rembrandt Communications

Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. PR Reaching Goals SEO SEO Copywriting Small Business Public Relations press release press releases search engine optimizationAnd the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [.].

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. In the past, search engines only utilized one algorithm. The information above can help improve your search engine ranking.


Get Great PR: 7 Things You Must Do

Inc Startups

All save editors the trouble of content creation, and potentially offer greater visibility and links to help with search engine optimization. Have you orchestrated a successful PR launch? In the quest to win the hearts and minds of the press, you're going to have to do all the work.

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Put In the SEO and PR Work to See Results

Rembrandt Communications

Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Motivation PR Reaching Goals SEO SEO Copywriting Copywriting public relations sales search engine optimizationDid you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? Don’t Stop Now! While you may think you have done what it takes to get noticed [.].


Do You Send Out SEO Press Releases?

Rembrandt Communications

Tips to boost online awareness fast without spending a fortune Yes, Google just announced that links in your press releases should be marked as “no follow” in order to avoid negative rankings by the search engine. Google and the other search engines […]. Business Content Marketing Content Strategy Increase Sales Marketing PR SEO SEO Copywriting Small Business Public Relations Web Copywriting press releases sales search engine optimization SEO press releases

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3 Free Tips to Get Noticed by the Media and Search Engines

Rembrandt Communications

Well, here are three, free tips to help you get noticed by the media and the search engines… fast. Marketing PR SEO SEO Copywriting public relations sales search engine optimization Small Business Public RelationsAre you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Write An Article. Want to share some valuable information with potential customers? Write [.].

Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) by Yaro Starak

The main concerns people tell me are – Why doesn’t my site have higher PR – am I doing something wrong? How come such and such site has a high PR; their site sucks! How long does it take to acquire PR? I… Read the rest of this entry » Blogs & Blogging Search Engine Optimization ana hoffman blogging tools Google PageRank performance metrics traffic conversion traffic generation

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Debunked! The Top 3 Myths About Promoting A Business

Rembrandt Communications

As seen in Silicon Valley Globe… Create sales with the right content, SEO and PR moves If you are a new business-owner, companies bombard you with latest, SEO content-marketing applications, PR services and products.

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Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Yes, there are examples out there of entrepreneurs who successfully launched their own PR campaigns, netting the kind of national coverage everyone desires.

How to Avoid SEO Rip-Offs

Rembrandt Communications

Have you been ripped off by a search engine optimization copywriter (SEO)? Business copywriter newsletter PR search engine optimization SEO SEO copywriterWell, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [.].

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What Entrepreneurs Need to Know About Google+


First of all, Google is the queen mother of all search engines. Secondly, Google has some really outstanding products that are attached to its search engine. Small Business, and PR Daily. by Alicia Lawrence, WebpageFX .


What Do Your LinkedIn Invites Say?

Rembrandt Communications

Increase Sales Reaching Goals SEO Social Media Strategy Copywriting LinkedIn PR search engine optimization“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, [link] is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, [.].

Did You Forget These Communication Tools for Success?

Rembrandt Communications

Business Increase Sales Reaching Goals SEO Small Business Public Relations Web Copywriting communications PR sales search engine optimizationWe all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging. Here are three, key questions to ask yourself to help stay on track with your business [.].

Cracking the PR Code of the Google Mystery Barge

Inc Startups

PR stunts designed to build buzz can backfire if they''re viewed as self-serving. Here''s how to pull off a successful teaser campaign.

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies


One recurring theme that kept coming up is that entrepreneurs are finding guerrilla p.r. Guerrilla p.r. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence).

Thank You Google Panda


Distributors including big PR firms have also been penalized and are forced to do something about controlling spam. Content Marketing Google Google panda Google panda impact on content Google panda impact on SEO search engine optimization Why Google updates are good

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Spring Into SEO and PR Action!

Rembrandt Communications

With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities? PR Reaching Goals SEO Marketing search engine optimization SEO Copywriting Small Business Public RelationsSpring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk).

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes.

Did You Get Ripped Off with PR and SEO?

Rembrandt Communications

3 Questions To Ask Now About Your PR and SEO services I get many referrals from small business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. PR SEO SEO Copywriting Small Business Public Relations public relations sales search engine optimization

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

6 Thoughts on Creating and Leading Engineering Teams – The Basics of Email Marketing | Search Engine Journal Remember the first time you got a taste of something so delicious, so amazing that you simply had to have more?

Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Poop Transplants And Microbiome Makeovers: How We’ll Engineer Our Bacteria To Feel Better I guess I have a travel bug this month. Sad me, it’s August but there’s no time for vacation right now.

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Build an Innovation Engine in 90 Days – Inside Square’s Winning PR Strategy | Fast Company – One Direction without autotune. ‘Nuf said. And now, perfectly in tune and in the proper key, it’s time for our weekly roundup!

How to deal with bad PR « Lightspeed Venture Partners Blog


Home About Lightspeed Team jump to navigation How to deal with bad PR March 5, 2011 Posted by jeremyliew in PR. trackback The Economist has published a couple of interesting articles about how to deal with bad PR recently. The first suggests that it is better to ignore bad PR than to fight it : …rebuttals are unwise, argue Derek Rucker and David Dubois, of the Kellogg School of Management, and Zakary Tormala, of Stanford business school, three psychologists.

How do I generate buzz for a website launch?

Up and Running

SEO your PR. Websites will quote the stats and link to the graphic, boosting your search engine optimization efforts. PR and Communications Technology launching a website small business social media startup startups website launch website planning

Twitter Link Roundup #270 – Exemplary Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Create Shareworthy Content | Search Engine Journal [link] Dan Deacon is an electronic musician with a huge following. Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance.

PR and SEO are Fast, But Watch Out!

Rembrandt Communications

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. PR Reaching Goals SEO SEO Copywriting Marketing public relations search engine optimizationYou need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [.].