crowdSPRING Blog

SEPTEMBER 19, 2014

Hiring startup engineers? Six Things Physical Product Development Taught Me About Experience Design | UX Magazine – crowdspring.co/X7NCjD. They seem to be | AVC – crowdspring.co/1rbM5FT. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS.

Social Media 94

Social Media Small Business Design Media 94

Transformify

MARCH 14, 2020

Instead of paying ridiculously high rent in San Francisco or London, startups and small businesses can spend on product development and marketing, thus tremendously increasing the chances of successful market entry and expansion. Work from home and remote work also significantly cut office costs.

Hiring 98

Hiring Bulgaria Italy Spain 98

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. Your most powerful growth engine is your existing customer. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. Brilliant ad agencies and clever marketing communications experts.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

OCTOBER 22, 2012

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. Cheaping out” on resources.

Programming 145

Programming Customer Social Media Advisory Board 145

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 29, 2013

Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. You can give advice about applying Lean Startup ideas to business areas other than product development. George Bilbrey gave insight on using the methods on a sales team.

Lean 165

Lean Technical Review Startup Software Review 165

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

OCTOBER 4, 2008

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.

Customer Development 215

Customer Development Developer Silicon Valley Customer 215

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Developer – Most likely your product requires some engineering. Make sure you have the right developer(s) on board in whatever capacity you need them, whether it’s a part time HTML or Wordpress developer or a full time PHP wiz.

San Francisco 44

San Francisco Startup PHP San Diego 44

This is going to be BIG.

OCTOBER 18, 2012

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Top talent drives revenues, business development, great product development.

Hiring 111

Hiring PR Differentiation Acquisition 111

Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. This is a common mistake.

Customer Development 168

Customer Development Developer San Francisco Customer 168

YoungUpstarts

NOVEMBER 27, 2017

I needed several thousand dollars for ads, retainers for an ad specialist, social media personal, PR services, photoshoots, and more. Instead of trying to cut corners, I created a business plan with help from the entrepreneurial group Futurpreneur and secured $45,000 in loans the Business Development Bank of Canada. Secure Funding.

Canada 114

Canada Security PR Valuation 114

Venture Chronicles

JUNE 29, 2010

I received an email from the PR contact for the company that mentioned the BP oil spill in the Gulf and the process of idea collection on the web they were undertaking. The four products that Accepts offers as part of their innovation suite are: Ideas: A classic ideation offering, non-employees can submit and vote on ideas.

Software 34

Software Agile Portfolio Retention 34

Hunter Walker

MAY 20, 2013

Especially legal, policy and pr – we wanted them to understand the magic of YouTube. Avoid Locality Bias in Product Development. You’re part of Google, there’s corporate pressure (and perceived quick wins) to work with other Google products. price tag. Infrastructure (Tech, Process) on Tumblr Terms.

Engineer 87

Engineer PR Leadership Community 87

Up and Running

JULY 24, 2015

Product development. If you need a little help with your product development and getting it on store shelves, you can check out Edison Nation. They can help with development and licensing, too. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. Edison Nation.

Entrepreneur 60

Entrepreneur SBA Small Business Administration Pennsylvania 60

Gust

OCTOBER 14, 2011

Obviously, a frantic reaction to someone else’s move will damage the way your biz dev, sales, product managers, engineers, PR people, and strategy teams interrelate. Your customers should feel the same way. It reinforces processes. And that’s hard enough to get right already!

Product 70

Product PR Matching Engineer 70

Steve Blank

AUGUST 24, 2009

The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors. Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean Metrics PR 167

Business Plan Blog

OCTOBER 4, 2013

Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc. Hire based on functionality and avoid having too many C’s.

Part-Time VPE 79

Part-Time VPE Fractional VPE Cofounder CTO Hire 79

ReadWriteStart

OCTOBER 14, 2010

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Retention Lean SEM 68

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. But how do we know which metrics to look at?

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

APRIL 17, 2010

Africa Cape Town, South Africa [link] Asia Tokyo, Japan [link] Europe Barcelona, Spain [link] Birmingham, UK [link] Bucharest, Romania [link] Budapest, Hungary [link] Cambridge, UK [link] Copenhagen, Denmark [link] Delft, Netherlands [link] Edinburgh, Scotland [link] Gothenburg, Sweden [link] London, UK [link] Madrid, Spain [link] Munich, Germany [link] (..)

San Francisco 107

San Francisco South Africa Cleveland Romania 107

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco Lean PR Early Stage 168

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If they are willing to pay big bucks, for example, to attend a conference on a certain topic, that bodes well for your ability to sell them a product related to that topic.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. When wed go into a product planning meeting, often an engineer or product person would have already run a small scale A/B experiment , and so already have some data to go on. .

Lean 74

Lean San Francisco Continuous Deployment DC 74

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. September 2013 – Ryan Holiday publishes Growth Hacker Marketing and urges people to build growth into the product itself so that it’s a self-sustaining, scalable growth machine. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. I understand and respect why optimizers want to do tests like that.

San Francisco 154

San Francisco Lean Metrics Design 154

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. So again, none of this is me trying to say what you should do for product development, in fact, or what you should write in code in fact. Edwin: I know. Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220