Why Metrics Get Worse With Scale

Seeing Both Sides

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend.

The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that?

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets.

A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. “Never interrupt your enemy when he is making a mistake.” ” —Napoleon Bonaparte.

SEO 100

eCommerce: A VC Story [guest post]

VC Cafe

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. by Tomer Tzach, CEO, Zoara.com.

Four Responsive Email Layouts

marketingland.com

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. See more at Search Engine Land.

Email 53

Web 3.0 isn't the Semantic Web, it's Hailstorm 2.0. Why it Matters.

500 Hats

whether or not i paint a warm fuzzy pictures of who controls the horizontal & vertical doesn't make it any less a reality. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want).

dshen.com | David Shen's Blogs | The Dangers and Opportunities of.

Dshen

Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients, Focus On Data And Verticals. An example of a business built on a platform that have been left alone are SEM management companies who are helping Google generate tons of revenue, but their own revenue is independent of gets passed to Google. And at SXSW: March 11, 2011 Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients, Focus On Data And Verticals.

API 40