The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that?

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets.

eCommerce: A VC Story [guest post]

VC Cafe

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. by Tomer Tzach, CEO,

Why Metrics Get Worse With Scale

Seeing Both Sides

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend.

A Step-by-Step Guide to Conducting Competitive Analysis


What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. “Never interrupt your enemy when he is making a mistake.” ” —Napoleon Bonaparte.

SEO 119

Four Responsive Email Layouts

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. See more at Search Engine Land.

Email 60

Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want).