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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 335
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[Review] The Lean Startup

YoungUpstarts

Creators of new products in environments of extreme uncertainty, startups face enormous risks. As a startup owner, what can you do to improve your chances? The Lean Startup’s core is represented by the Build-Measure-Learn feedback loop. There are principally three engines of growth in any startup.

Lean 180
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Why Too Many Startups (er) Suck

Steve Blank

This is a guest post by my Startup Owner’s Manual co-author Bob Dorf. While statistics are weak on startup success rates, the worst one I’ve seen suggests that 2 in 1000 venture backed startups will ever achieve $100-million or more in valuation. Can every startup skyrocket like Facebook or Square or Google?

Startup 332
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing. Streaming video.

Internet 239
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Critical Marketing For Startups

YoungUpstarts

Most small businesses know that they are dependent on their customers, but a recent episode of Kitchen Nightmares that went viral demonstrated that there are a few out there who need to be reminded. Professionalisms marketing startup startups'

Marketing 141