What is the difference between a vertical and a horizontal market?


A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site Noodle.org is a vertical search engine for the education industry.

Why there won’t be an Uber in every vertical

Version One Ventures

While these ingredients certainly aren’t unique to hiring a ride, they do not cut across all industries and verticals. But they operate more like a lead generation engine than an actual marketplace capable of facilitating the entire transaction with the couple-of-taps simplicity of Uber. By contrast when services can be delivered with more flexible timing, it’s easier for competitors to enter a vertical or new location and there’s less of a “winner takes all” dynamic.

Trending Sources

The rise of the vertical reputation graph

Version One Ventures

Over the past few years, we’ve seen a number of start-ups try to carve away parts of LinkedIn by being the “LinkedIn for x” – where x ranges from doctors, teachers, finance professionals, academics, lawyers, engineers, etc. These vertically-focused platforms cater to the specific needs of their users, offering a close networking community around shared interests. The post The rise of the vertical reputation graph appeared first on Version One.

Start Your Marketplace Engines

Genuine VC

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Often this focus can be on a specific geography or vertical. But the most difficult challenge is starting the marketplace engine in the first place, which can be sparked with one of the techniques above

Scaling Techstars Horizontally

Feld Thoughts

There are two common ways to scale a system – horizontally or vertically. If you are a software engineer, you probably get this instinctively. Scale Vertically (or “scale up”): Add resources to a single node in a system, typically involving the addition of CPUs or memory to a single computer. Think of vertical scaling as building a bigger monolithic machine and horizontal scaling as add more machines to the system.

Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade


In fact, in the discussion on JuJu brands is yet another validation of the verticalization and niche-ization of the Internet. This week, I published an article called The Top 10 Vertical and Social Web Trends where I have discussed this at length. On Jan.

Resilience Engineering #30: Balance and Perspective

Active Garage

Before getting started I want to point out the vertical axis for negative events is flipped from the previous chart, i.e., really bad events are at the bottom rather than the top.) Maintaining balance and perspective is key to leading complex, constrained projects.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. Since SimilarWeb has international data, you can run these reports for any country and for extremely specific or broad industries and sub-verticals.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

The Startup Factories, How Incubators Are Shaping Entrepreneurs [Report]

VC Cafe

Following the success of Ycombinator and TechStars, in recent years we have seen literally hundreds of regional incubators set up in the rest of the US and Europe , across campuses and within vertical industries, such as mobile or finance.

The Future of Mobile Search Marketing

Duct Tape Marketing

There is no doubt that mobile search will surpass desktop search this year and be the primary vertical marketers and small business owners must focus their time. Google Now has the fundamentals necessary to be that predictive search engine.

Some problems are so hard they need to be solved piece by piece

Chris Dixon

Startups that have tried to go up against pieces of Craigslist (the “vertical approach”) have been much more successful (e.g. This pattern – horizontal first, vertical second – is common.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

Upcoming Etsy Engineering Talks

Code as Craft

Gregg Donovan will be speaking at Lucene Revolution in San Francisco, May 26th about building out Solr to power Etsy’s vertical search product, including a number of custom extensions to Solr trunk (contributed back). engineering eventsLaura Beth Denker will be speaking at PHPCon in Nashville, April 22nd where she asks the question “Is It Handmade Code If You Use Power Tools?&#.

How To Become Valuable To A Start Up (If You’re Not An Engineer)


These ancillary duties almost always involve coding, because a technology start-up is driven by software engineering. And if software engineering is the foundation of a technology start-up, then “coding” is the scaffolding that allows the façade to be bolted on.


Sahale: Visualizing Cascading Workflows at Etsy

Code as Craft

If you know anything about Etsy engineering culture, you know we like to measure things. Vertices represent individual MapReduce jobs, edges are data dependencies. data databases engineering infrastructure monitoring The Problem.

The State Of The NYC Tech Ecosystem

A VC : Venture Capital and Technology

By “deep tech”, I mean startups focusing on solving hard technical problems, either in infrastructure or applications – the type of companies where virtually every early employee is an engineer (or a data scientist). But New York has seen explosive entrepreneurial activity across a much broader cross-section of verticals and horizontals, including for example: Fintech: Betterment, IEX, Fundera, Bond, Orchard, Bread.

Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. For example, in the semiconductor business engineers spend enormous time, money and effort on simulation , the process of actually building the chip in software and running tests to see how well it will perform – well before they ever get to first silicon.

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Ardent War Story 5: The Best Marketers Are Engineers [.]

Revenue = Product Market Fit

Agile VC

Potential customers’ willingness to pay will help you segment your target market (by customer size, vertical, geography, etc) more effectively than simply “researching” your market in abstract.

Top 25 SEO bloggers you should follow in 2016

Blogtrepreneur | Entrepreneur Blog

Great Post to Read: Use Verticals To Increase Reach. Jordan Kasteler Jordan is a seasoned professional and a Digital Marketing consultant specializing in Search Engine Optimization (SEO) and Social Media Marketing.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Product Development – How do you engineer it?

The future of food production – reasons to be hopeful

The Equity Kicker

Going forward here are three new technologies that should help maintain this trend: Genetically engineered crops: In 1996 there were 1.7 This 87-fold increase in hectares makes genetically engineered seeds the fastest-adopted crop technology in the history of modern agriculture.

The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

She’s also a professor at the University of Cincinnati in their Engineering department. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. Simply in 1970 the percentage of engineering graduates from US Universities was 5%.

Introducing Arbiter: A Utility for Generating Oozie Workflows

Code as Craft

The vertices of the graph are the actions and the edges are dependencies. First, any vertices with no incoming edges are removed from the graph and inserted into a new result graph. data engineering infrastructure hadoop oozie

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How to build the right management team

Version One Ventures

To dive into more specifics, I’ve found that building out a strong management team should typically follow this progression: 1 st hire: VP Engineering. Building an efficient engineering organization takes more science than art and adding an experienced VP of Engineering to your team will maximize your chances of being able to execute on product development in the most efficient way.

Tracking Every Release

Code as Craft

This displays events as a vertical line at the time of the event. Combined with engineers pairing up for code reviews, we catch most issues before they get deployed. engineering operations continuous deployment deploy graphite metrics monitoringWe spend a lot of time gathering metrics for our network, servers, and many things going on within the code that drives Etsy. It’s no secret that this is one of our keys to moving fast.

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Bringing Transparency to Startup Data: Our Data Repository Project

Version One Ventures

Some VCs have data and engineering teams manually wrangle non-standard financial statements and KPIs from their portfolio and pitches and create an internal repository for their own use. Two months ago, I first introduced my vision to create a startup data repository.

Innovation Outposts and The Evolution of Corporate R&D

Steve Blank

The last quarter of the 19 th century, what Perez calls the Age of Steel and Heavy Engineering, saw the growth of America’s first national corporations in railroads, steel, telegraph, meatpacking, and industrial equipment.

Google Base + Vertical Search + RSS = Death of Walled Gardens

Burnham's Beat

Google Base + Vertical Search + RSS = Death of Walled Gardens. The first visible signs of such erosion came when a set of “vertical” search start-ups put 2 and 2 together and realized that thanks to self-publishing and pervasive search, they could create highly focused “vertical” search engines that trolled self-published Internet sites for specific information and then republished this information as one aggregated site. Burnhams Beat.

Hey Graduates: Forget Plastics - It's All About Machine Learning

Seeing Both Sides

It was an interview question, posed by then senior Google engineer Christophe Bisciglia (later founder of red-hot cloud software company, Cloudera and more recently WibiData ) to job applicants. "Tell me, what would you do if you had 1,000 times more data?".

Guide to Website Navigation Design Patterns


Vertical Bar/Sidebar Navigation. Vertical bar/sidebar navigation is when navigation items are arranged in a single column, one on top of another. It’s often found on the top-left column, preceding the main content area — according to a usability study on navigation patterns on left-to-right readers, vertical navigation bars on the left performs better than vertical navigation bars on the right. Common Characteristics of Vertical Bar/Sidebar Navigation.

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?


After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Just like cars with a great engine but no wheels.

7 Brilliant Strategies Marissa Mayer Used to Shake Up Yahoo

Inc Startups

She''s hired heaps of engineering and editorial talent. When Mayer started at Yahoo, it had about 40 mobile engineers. She''s launched new verticals. Why all the new verticals?

Freemium is alive and kicking

David Cohen

As an example, one of the areas that I like to invest in is vertical search. With vertical search, it’s all about the crack. Vertical search is one of those areas where I think freemium can still make a ton of sense. I had a meeting today with the vertical search company that I recently funded. In order for users of this new vertical search engine to pay, there are at least three paths that can be taken.

User Experience Design Tactics for Product Managers

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Product Management at Startups vs. Enterprises

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Senior Product Manager and Your Next Career Steps

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Finding Blue Oceans #prodmgmt

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Conducting User Research in Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.