A Place To Call Your Own: Building Your Brand’s Vertical Social Network


Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Other companies focus their vertical networks on connecting customers with each other. By Vanessa Richardson.

The new definition of vertical expertise

deal architect

Jeff Immelt presents with giant props like aircraft engines and blowout preventers. Steve Jobs changed the music, telephony, publishing and retail industry with Apple’s products and processes. Elon Musk is changing how we drive, commute, generate power and explore space.

What is the difference between a vertical and a horizontal market?


A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site Noodle.org is a vertical search engine for the education industry.

The rise of the vertical reputation graph

Version One Ventures

Over the past few years, we’ve seen a number of start-ups try to carve away parts of LinkedIn by being the “LinkedIn for x” – where x ranges from doctors, teachers, finance professionals, academics, lawyers, engineers, etc. These vertically-focused platforms cater to the specific needs of their users, offering a close networking community around shared interests. The post The rise of the vertical reputation graph appeared first on Version One.

Why there won’t be an Uber in every vertical

Version One Ventures

While these ingredients certainly aren’t unique to hiring a ride, they do not cut across all industries and verticals. But they operate more like a lead generation engine than an actual marketplace capable of facilitating the entire transaction with the couple-of-taps simplicity of Uber. By contrast when services can be delivered with more flexible timing, it’s easier for competitors to enter a vertical or new location and there’s less of a “winner takes all” dynamic.

Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. For example, in the semiconductor business engineers spend enormous time, money and effort on simulation , the process of actually building the chip in software and running tests to see how well it will perform – well before they ever get to first silicon.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

Start Your Marketplace Engines

Genuine VC

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Often this focus can be on a specific geography or vertical. But the most difficult challenge is starting the marketplace engine in the first place, which can be sparked with one of the techniques above

Scaling Techstars Horizontally

Feld Thoughts

There are two common ways to scale a system – horizontally or vertically. If you are a software engineer, you probably get this instinctively. Scale Vertically (or “scale up”): Add resources to a single node in a system, typically involving the addition of CPUs or memory to a single computer. Think of vertical scaling as building a bigger monolithic machine and horizontal scaling as add more machines to the system.

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Ardent War Story 5: The Best Marketers Are Engineers [.]

Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade


In fact, in the discussion on JuJu brands is yet another validation of the verticalization and niche-ization of the Internet. This week, I published an article called The Top 10 Vertical and Social Web Trends where I have discussed this at length. On Jan.

A founder’s advice on hiring a VP of Sales

Version One Ventures

By definition, they are really good at selling (including themselves) and it is much harder than assessing engineers. News Recruitment saas Sales Software as a service vertical SaaS VP Sales One of the best parts about having a strong portfolio filled with smart people is the wise advice that founders share with each other.

Sales 108

The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

She’s also a professor at the University of Cincinnati in their Engineering department. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. Simply in 1970 the percentage of engineering graduates from US Universities was 5%.

ProductionHUB Helps You Search For Media Production Professionals


Florida-based ProductionHUB is a search engine for media and entertainment serving film, television, video, live event and digital media production. Resources digital media production media production online network ProductionHUB search engine

Search 176

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. Since SimilarWeb has international data, you can run these reports for any country and for extremely specific or broad industries and sub-verticals.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

Ardent War Story 6: Listen more, talk less

Steve Blank

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. As I enjoyed my post-graduate vertical marketing education , I had forgotten the real purpose of spending time in the field.

The Startup Factories, How Incubators Are Shaping Entrepreneurs [Report]

VC Cafe

Following the success of Ycombinator and TechStars, in recent years we have seen literally hundreds of regional incubators set up in the rest of the US and Europe , across campuses and within vertical industries, such as mobile or finance.

The All-New Innovation Culture: 6 Ways To Involve Everyone, Everywhere, Every Day


Problem Solving with Data Driven Methods and the Innovation Engineering System “ News Flash: Innovation is no longer just a specialist’s job. The following are some of the practices intrinsic to Innovation Engineering: 1. That’s not the purpose of Innovation Engineering.

supermac War Story 7: Rabbits Out of the Hat - Product Line Extensions

Steve Blank

Now we were faced with the fact that even though we were gaining market share daily, there was nothing coming out of Engineering. Instead of eight boards, Engineering was going to be able to deliver one new graphics board. At times, what Engineering delivers is the raw material.

The Future of Mobile Search Marketing

Duct Tape Marketing

There is no doubt that mobile search will surpass desktop search this year and be the primary vertical marketers and small business owners must focus their time. Google Now has the fundamentals necessary to be that predictive search engine.

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo!

FurnitureNear.Me Seeks to Make Furniture Shopping Easier


Lawless, who formerly worked as senior director of online marketing at indeed.com, has launched a vertical search engine called FurnitureNear.Me

Driven to Distraction – the future of car safety

Steve Blank

Two massive changes are occurring in automobiles: 1) the transition from internal combustion engines to electric, and 2) the introduction of automated driving. auto-throttle – to manage engine power in order to maintain a selected speed.

No End to Marketplace Opportunities

A Crowded Space

3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience. Ebay has been around forever, and GOAT comes along out of nowhere and destroys Ebay’s sneaker vertical – a surprisingly large segment of GMV.

Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. W e’ve also shared why our approach is also “horizontal” — a company we invest in doesn’t have to neatly fit into the consumer spending verticals, but it should have the potential to touch millions of people or become deeply habitual for a smaller group of end-users.

B2B 120

SaaS Wars: Europe Awakens

Cracking the Code

Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. In Europe, a range of vertical SaaS companies is beginning to emerge, and it's likely to catch-up in the future.

The future of food production – reasons to be hopeful

The Equity Kicker

Going forward here are three new technologies that should help maintain this trend: Genetically engineered crops: In 1996 there were 1.7 This 87-fold increase in hectares makes genetically engineered seeds the fastest-adopted crop technology in the history of modern agriculture.

Looking Back On Tech, Startups, And VC In 2018


In such a bull market, rather than just share my two cents, I wanted to cite some of the best posts (in my opinion) on venture capital from this year: Fred Wilson of USV on how VCs can and should take money off the table ; Ashmeet Sidana of Engineering Capital on how VC is no longer a life-cycle investment business ; Elad Gil on why we saw so much large preemptive round behavior among VCs ; and Eric Feng of Kleiner Perkins on a data-driven and historical look into how the VC sector has expanded.

Russia 129

Demand Generation: Turning Tactics into Strategy


Content creation, the engine of inbound marketing, creates the draw (i.e. For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals. There’s a building. In a back room, a guy peels potatoes.

Demand 115

Bringing Transparency to Startup Data: Our Data Repository Project

Version One Ventures

Some VCs have data and engineering teams manually wrangle non-standard financial statements and KPIs from their portfolio and pitches and create an internal repository for their own use. Two months ago, I first introduced my vision to create a startup data repository.

6 Surefire Ways To Get Your Small Business Noticed


Using free tools like Google’s Keyword Planner and Google Search Console can help you identify which search queries users are typing in to find your business and where gaps in content exist for your vertical. by Cooper Hollmaier, technical SEO manager at Visiture.

Revenue = Product Market Fit

Agile VC

Potential customers’ willingness to pay will help you segment your target market (by customer size, vertical, geography, etc) more effectively than simply “researching” your market in abstract.

How to build the right management team

Version One Ventures

To dive into more specifics, I’ve found that building out a strong management team should typically follow this progression: 1 st hire: VP Engineering. Building an efficient engineering organization takes more science than art and adding an experienced VP of Engineering to your team will maximize your chances of being able to execute on product development in the most efficient way.

Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Comparing the list to the top 300 leading SaaS companies in the US, some interesting trends emerge: Europe is showing strength in data/ analytics and security, driven by the booming ecosystem in Israel but is less represented in developer/infrastructure and vertical applications.

Episode 93: Revolutionizing Produce & Profitability with Greg Eisenbeis

Mike Michalowicz

Greg is the owner of EIS engineering. Using his areas of expertise in precise environmental control, nutrient injection, energy generation, and data center cooling, he is starting a vertical indoor garden that revolutionizes the way food is produced and distributed that uses only 5% of water traditional crops use, and changes the number of harvests from 3 to 4 a year (assuming the weather didn’t kill your crop) to 12. Our Guest Greg is the owner of EIS engineering.

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

But in 1904, after his first time seeing a car in Flint, Michigan, he was one of the first to see that the future was going to be in a radically new form of transportation powered by internal combustion engines. He also believed that to succeed the company needed to be vertically integrated and bought up 29 parts manufacturers and suppliers. Unlike Durant, Musk has engineered his extended tenure and this year got his shareholders to give him a new $2.6

When to sell your company

Version One Ventures

Vertical markets: Expanding from books to other media verticals seemed unrealistic, considering both the music and movie verticals had a rapidly shrinking share of physical goods. Acquisitions: We had acquired companies both upstream ( Bookfinder , a major price comparison engine that sent up a large amount of traffic to us) and downstream (Fillz, a channel manager software that helped our sellers sell on other marketplaces ).

How to build a billion+ dollar business in big data: the Palantir case study

Lightspeed Venture Partners

When the problem space is complex you arrive at solutions fastest through a mix of software and people engineering. Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains.

Bottoms Up Everyone: A New Economic Revolution Is Upon Us


They connect buyers and sellers in creative new verticals, helping merchants and non-profits interact with customers or donors. The key to WePay’s ability to support platforms is our patent-pending risk engine technology, Veda, that lets us underwrite merchants of any size and shape.

Unique ways to solve today’s talent crunch

Version One Ventures

Finding the right engineer, UX designer or marketer can make all the difference for your start-up. Engineers who were attracted to the pace and dynamics of a start-up can get bored and frustrated with life in a big, public company. These are good avenues for finding very smart people in your vertical, particularly global or small market candidates who may not be visible otherwise.

Canada 112

Startup Shootaround: Inside a VC Team Meeting on Autonomous Vehicles

View from Seed

DAVID: There’s a second point, which I think is worth reflecting on too, which is: To what extent is the pathway from where we are today to fully autonomous vehicles a pathway of vertical integration versus not? If you look at historically, when people built the first cars over 100 years ago, there were no companies that made engines and components and whatever.

20 Entrepreneurs Share Their Business Goals for 2019


In 2019, I want to take that to another level by setting specific goals to develop the expertise of our staff members and to further cement our authority as the digital marketing experts in our verticals. It’s a new year and right after the ball drops, it’s time to go to work.