Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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Video Technical Review Distribution Aggregator 339

Duct Tape Marketing

MAY 19, 2020

5 Types of Video That Improves Marketing Content written by John Jantsch read more at Duct Tape Marketing. Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. So if you haven’t yet embraced video, now is the time to start.

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Video Marketing Technical Review Software Review 101

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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Video B2B Technical Review Campaign 129

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. New interfaces that break the “edtech” mold – the rise of more casual, experiential learning at scale.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

The Startup Magazine

MARCH 11, 2024

So it’s important to ensure that your website is visually there on search engine results and rankings. This is where search engine optimization can play a big part to help your website thrive. Enabling the use of keywords to ensure that your site comes up highly recommended on search engines like Google.

Technical Review 148

Technical Review Engineer Social Media Search 148

Steve Blank

OCTOBER 19, 2009

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.”

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Engineer Silicon Valley Part-Time VPE Advisory Board 198

Hunter Walker

JANUARY 8, 2022

As a longtime Facebook engineering leader and now Meta’s new CTO, Andrew Bosworth has been at the center of many decisions Facebook/Meta made in the last decade, so I decided to ask him Five Questions. Andrew Bosworth : In two words: video games. Projecting from my own personal history? Do you have any “AHA!” It felt like magic.

Video 104

Video San Diego Seattle Artificial Inteligence 104

Steve Blank

MAY 11, 2009

But the team believed adding video as an integral part of an operating system and user experience (where there had only been text and still images) would be transformative. But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. But here was a $499 product that could let everyone use video.)

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Video Silicon Valley RSS California 164

Steve Blank

JUNE 8, 2021

How would customer interviews work via video? After teaching remotely for the last year, we’ve learned that customer discovery is actually more efficient using video conferencing. For the final Lessons Learned presentation many of the eight teams presented a 2-minute video to provide context about their problem.

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Lean Security Asia SBIR 385

The Startup Magazine

DECEMBER 14, 2023

If you’re an entrepreneur and you’re not using video to grow your brand then you are leaving a lot of money on the table. Video is all the rage right now and people cannot stop consuming it. Many people have found out that when they use videos for the products on their website, they’re getting higher conversion rates.

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Video Social Media Audience Media 122

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. That’s how you think strategically about search engine optimization. Add photos and videos. Keywords Everywhere (Chrome Extension).

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Search Engineer Small Business SEO 68

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise.

Internet 294

Internet Web Affiliate Advertising 294

The Startup Magazine

SEPTEMBER 23, 2021

Read on to gain insights on how to create digital publicity through search engine optimization. Search Engine Optimization for Digital Publicity. On the other hand, search engine optimization entails the venture ranking high in the search engines. Digital medial platforms are a valuable tool to create brand awareness.

Engineer 141

Engineer Search Campaign Social Media 141

The Startup Magazine

SEPTEMBER 19, 2022

Leadership training courses come in various formats, including video, audio, live speeches, meetings and online classes, just to name a few. Take Advantage of Video SEO. Due to the best consumer engagement rates of any content medium, video marketing has grown especially significant. Invest in Leadership Training.

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Social Media Leadership Audience Video 128

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Secondly, you can develop relationships with other businesses and influencers by commenting on their videos and collaborating. Upload a watermark logo that will appear on all your videos.

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Channel Small Business Video Audience 149

YoungUpstarts

MAY 23, 2012

Online Gaming, Mobile Entertainment and the Video Game Design Boon. But its shining achievement doesn’t involve the medical sciences or space travel; it is the invention of the video game. Such advancements in size and processing power have produced a perfect storm of accessibility and entertainment in video game design.

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Mobile Video Design Initial Public Offering 157

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Customer Development Engineer San Francisco Developer 131

deal architect

MARCH 17, 2021

As we have moved to virtual vendor briefings, I have increasingly been excerpting short video segments (with permission from vendors), as part of my Analyst Cam series. Ben Stewart, VP of Product Strategy and Dave Mofars, VP of Product Marketing.

Engineer 195

Engineer Video Product Marketing 195

Steve Blank

JUNE 12, 2020

If you can’t see the four videos of General Mattis click here for the entire talk. How on earth would customer interviews work via video? Second, doing customer discovery via video actually increased the number of interviews the students were able to do each week. If you can’t see the Omniscient 2-minute video click here.

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Oakland Asia Lean Video 301

YoungUpstarts

SEPTEMBER 13, 2020

There’s one more thing to try that should be among your digital marketing tools and that is video. Video is very engaging and people trust what they can see far more than what they read. If you aren’t using video then you may find that your conversion rate skyrockets once you get started. 1 – Product videos.

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eCommerce Video Conversion Channel 194

Women Entrepreneurs Can

MARCH 11, 2024

If a picture is worth a thousand words, could a video be worth a million? It’s possible, especially if you’re employing best practices for video SEO. It’s important to know how to drive organic traffic through your videos to truly harness the power of video content. What Is Video SEO?

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SEO Video Metadata Search 40

The Startup Magazine

JULY 21, 2021

SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more. Next, they optimize the content with keywords to rank highly in the Google search engine results page (SERP). Is it any wonder they’re essential?

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Technical Review PPC SEM Marketing 146

YoungUpstarts

SEPTEMBER 17, 2020

You can easily find these through search engines. Watch Videos. Similar to reading online articles, survey websites also promote videos that members can watch in exchange for an equivalent number of points. These videos are usually trailers, whether from movies or games. Test Video Games. How To Start.

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Software Review Video Partner Software 246

YoungUpstarts

JUNE 10, 2020

Rather they are moving towards the funny video contents. Videos are attracting people under the age of 25 more than ever, and their popularity is increasing insanely. SEO (Search Engine Optimization) has become widely popular in recent times. Affiliate marketing may include eBooks, video contents, memberships, etc.

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Affiliate SEO Web Development Audience 214

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

Software Review 164

Software Review Engineer Management Technical Review 164

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Image and Video Packs: Rows of images or videos related to the search query.

SEO 78

SEO Technical Review HTML Software Review 78

The Startup Magazine

OCTOBER 19, 2020

Digital marketing promotes a product or business while utilizing online sources like social media, websites, search engines, mobile applications, websites, emails, and SMS services. You can either pay the social networking applications to display your advertisements in video form.

Social Media 112

Social Media Technical Review Marketing Social Network 112

Hearpreneur

JANUARY 22, 2023

Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

YoungUpstarts

MAY 9, 2018

About 51% of marketing experts believe that video marketing has the best ROI when compared to other means of marketing used to market businesses on the web. The Vice President of Youtube, Robert Kyncl, has stated that by next year, videos will account for driving more than 90% traffic. Here’s where videos can be your biggest weapon.

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Video Marketing Engineer Conversion 159

The Startup Magazine

SEPTEMBER 18, 2020

Search Engine Optimization (SEO). This refers to the process of ensuring that your website is visible in the search engine results (SERPs) pages; preferably within the top 3 spots. Every time someone clicks on your ad the search engine or social media platform will charge you a price per click. Social Media Marketing.

Marketing 179

Marketing Social Media Technical Review PPC 179

The Startup Magazine

DECEMBER 19, 2019

Because of this, video marketing has become a popular tool for businesses to advertise their brands with captivating content. Here are six reasons you should invest in a video marketing campaign to expand your business’s reach. Video Makes Money. Many businesses think that they cannot afford to start video marketing.

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Video Marketing Campaign Advertising 143

YoungUpstarts

OCTOBER 13, 2020

Video conferences have replaced personal meetings and daily or weekly commuting has suddenly disappeared. Some events turned to digital, but business events don’t offer better opportunities than a video call without personal networking. The reduction of the business trips of their employees goes in that direction.

Technical Review 278

Technical Review United States China Cofounder 278

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

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Analytics Metrics Channel Video 134

The Startup Magazine

AUGUST 21, 2021

Live Video Content. Another area that continues to grow this year is live video content. Live video content creates an excellent return on investment due to the affordability of streaming tools. Data then helps you offer more and more personalized messages and deals to consumers.

Marketing 158

Marketing Technical Review Social Media Audience 158

Duct Tape Marketing

MAY 30, 2014

7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. Use Your Videos to Introduce Yourself.

Video 77

Video Widget Software Review Entrepreneur 77

Duct Tape Marketing

MARCH 14, 2017

Create a Referral Engine That Works Every Day written by John Jantsch read more at Duct Tape Marketing. Incented content – Something as simple as a photo or video contest rewarding the person who gets the most votes is an effective way to create some buzz while getting some great referrals.

Engineer 50

Engineer Technical Review Lead Generation Curation 50

Steve Blank

DECEMBER 11, 2023

They’ll make much more sense if you watch the video or read some of the earlier posts for context. The story starts with a company you probably never heard of – Engineering Research Associates. In January 1946, they founded Engineering Research Associates (ERA). This post is the latest in the “ Secret History Series.”

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Minnesota Engineer Minneapolis Silicon Valley 281