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Methods To Improve Your Website Content

YoungUpstarts

Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Just use their content to give you ideas.

Curation 143
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

Startup 263
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

Affiliate 241
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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.

SBA 300
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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Help Engineering understand customer needs. Generate end-user demand (to match our revenue goals). Drive that demand into our sales channels.

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Beyond SEO: How To Bring People To A Business Site

YoungUpstarts

Search Engine Optimization is the primary plan for helping draw people to a website, but if every business is doing it, is the playing field really tilting in anyone’s favor? Co-market white papers or webinars with partners who build complementary products. Post Reviews Prominently.

SEO 144
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Profound Beliefs

Steve Blank

You don’t have a clue about what the purpose of marketing is because all you are doing is giving engineering a list of feature requests and executing a series of tasks like they’re like a big To Do list. These strategies are mutually exclusive. Executing both of them would put us out of business. I was a great marketer.