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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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How Bill Gates Was A Role Model For New Entrepreneurs

Startup Professionals Musings

In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. That’s real viral marketing. In my opinion, Bill Gates would have failed without his partners Steve Ballmer, and Paul Allen.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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10 Manageable Risks That An Entrepreneur Should Take

Startup Professionals Musings

Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. Many entrepreneurs think they can reduce and predict risk by emulating previous winners like Google and Twitter.

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Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

We asked entrepreneurs, and business owners their tips on building an e-commerce business and here are the responses. #1- 4- Invest in content marketing Photo Credit: Alex Nigmatulin As entrepreneurs and business owners, one of our top tips for building a successful e-commerce venture is to invest in content marketing right from day one.

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