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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

The strong keyword intent when someone is searching for what you have to offer is the primary reason why some injury attorneys are willing to pay over $100 per click (that then has to turn into a lead before it turns into a sale). Track Sales Wisely. Search almost always takes the cake when there’s already demand.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. None are in Silicon Valley, one is in New York City, they’re spread out across the world (France, Estonia, St. Lesson: You dn’t want your customers to feel locked into using your software.