Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Recent SaaS trends and the Accel Euroscape of the 100 most promising companies in Europe and Israel This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. billion in revenues (growing 39% year-on-year) and $25B of market cap.

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Europe is underweight in Micro-VC

The Equity Kicker

Micro-VC growth has been going on long enough now that I’m hearing LPs question whether we’ve reached saturation point and this segment of the market would benefit from some contraction.

Trending Sources

Evolution of a SaaS Marketing Team | Andrus Purde, Pipedrive | BoS Europe 2017

Business of Software Blog

Evolution of a SaaS Marketing Team. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus talks about the four distinct marketing stages your company will go through as it grows; and how, ironically, just as you get comfortable doing something, you’ll need an entirely different skill set to continue successfully. In this talk, he likens the four distinct stages of SaaS marketing in terms of the evolution of war.

Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Business of Software Blog

The concept of concept testing was something that was not familiar to me until I started working with a marketer who had done consumer packaged good product testing. Just before we launched in our first markets, Portland and San Francisco, we realised there were some quality issues.

The European Startup Market

A VC : Venture Capital and Technology

Currently 22% of our active portfolio is in Europe. Since 2010, we’ve invested in 47 companies (roughly 8 per year) and 11 of them have been in Europe (roughly 2 per year). So over the past six years, roughly 25% of our investments have been in Europe. In 2015, we have made nine investments to date (a few have not yet been announced) and four of them have been in Europe (45%). Well first, we have developed an investment presence in Europe.

Entrepreneurs, not the government, will save Europe’s economy

The Next Web

Because starting a company and growing it is hard no matter where you are, but the difficulty is magnified in Europe, where people are divided by geography, regulation, language and cultural prejudice. So, what can Europe do about it? It’s time for Europe to help their companies grow.

Every Startup Employee is a Marketer

Instigator Blog

One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Most early stage startups don’t have a marketer, and may have very little marketing expertise. That small team of developers have to be marketers.

Everything Changes At 25 | Peldi Guilizzoni, Balsamiq | BoS Europe 2017

Business of Software Blog

Peldi returned to speak at BoS Europe 2017 to consider some of the big changes he’s tried as a founder, sometimes unsuccessfully, to continue to develop the business and retain the core values of the company. Revenue, employees, marketing and quality of the product itself.

Startup Equity Crowdfunding Grows in Europe (NESTA Report)

VC Cafe

Below is a table of the equity Crowdfunding platforms operating in Europe: Location. The market opportunity for Equity Crowdfunding is ripe. NESTA, the UK Innovation Foundation, has released the ” The Venture Crowd “, a new report on crowdfunding as an investment tool.

Michelle Dale: Mother Of Three Takes Her Kids Around Europe On A Ten Year “Laptop Lifestyle” Trip Thanks To Her $30,000+ A Month Online Business

Entrepreneurs-Journey.com by Yaro Starak

Michelle has been traveling all around Europe … Read the rest of this entry » The post Michelle Dale: Mother Of Three Takes Her Kids Around Europe On A Ten Year “Laptop Lifestyle” Trip Thanks To Her $30,000+ A Month Online Business appeared first on Entrepreneurs-Journey.com. Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Michelle has been traveling all around Europe since 2005.

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Want To Start A Business In Europe? Here’s What You Need To Know

YFS Magazine

This article Want To Start A Business In Europe? Want to start a business in Europe? This article Want To Start A Business In Europe? Grow Operations Global Business global entrepreneurship market expansionHere’s What You Need To Know appeared first in YFS Magazine: Startups, Small Business and Entrepreneurship Culture. There are huge opportunities for entrepreneurs with innovative ideas who want to startup or expand businesses abroad.

Mattermark data shows US venture is slowing down – Europe may be insulated

The Equity Kicker

The Q1 data for Europe showed investment was flat on Q4, but it will be interesting to see if we see the same declines as the US in April and May. Whatever your view on which way the market is likely to move it makes sense to plan for a difficult fundraising climate over the next 12-24 months.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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Human First, Everything Else Comes After | Dana Denis-Smith, Obelisk Support | BoS Europe 2017

Business of Software Blog

Consciously bootstrapped from day one, Dana focused early effort on building a community and creating a product that meets a market need. Dana shares insights into her quest for product market fit as well as thoughts on ways that all companies can tap into undervalued talent pools.

How To Sell To Consumers In Europe

YoungUpstarts

One of the reasons why you are making money, is because the market has changed. The retail market has not altered much for decades, and remains a store that is focused on the people in the city and the surrounding cities. Market research. Market places.

SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. SaaS in Europe is exploding in terms of both quantity and quality.

Europe Needs Bolder Tech Investments

ArcticStartup

Meanwhile in Europe, the only "real" European tech companies founded since 1980 that have gone to billion+ revenue range that come to my mind are ARM and Skype. These companies typically need hundreds of millions of funding to establish their leadership in a large enough market.

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.

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North American Cannabis Producer Expands to Europe

Inc Startups

Tilray raised 20 million to build a greenhouse, an indoor grow, and a production facility in Portugal to serve the EU medical marijuana market.

How to Make Sense of Big Data | BoS Europe 2015 | Vince Darley, King Games

Business of Software Blog

Slides from Vince Darley, Chief Data Scientist at King.com’s Talk at BoS Europe (link). The difficulties that there are in some markets are more to do with the platform fragmentation than anything else. Vince Darley, Chief Data Scientist, King Games.

How Much Does Content Marketing Cost?

Brandanew

It’s not uncommon for clients to think about getting their own Content Marketing strategies and implementation plans in place. Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. How Much Does Content Marketing Cost.

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Google Ventures Lands in Europe

ArcticStartup

One such that slipped through the net last week was the news that Google Ventures is coming to Europe. So you can begin to see why we are getting excited that Google Ventures is coming to Europe. The summer is great; sunshine, ice-cream, holidays, all that great stuff and more.

3 Steps to Discover Your Most Valuable Market Opportunities

Where to Play

The post 3 Steps to Discover Your Most Valuable Market Opportunities appeared first on Market Opportunity Navigator. They either jump straight into the first market opportunity that looks good, or attempt to pursue too many opportunities at once. Market Opportunity Set.

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How Can We Use Tech to Hack the Human Consciousness? | Rory Sutherland, Ogilvy | BoS Europe 2016

Business of Software Blog

Slides of Rory’s talk at BoS Conference Europe 2016 here. A flower is a weed with a marketing budget. Biologists can understand more than economists and marketing because nature very instinctively represents decision making and risk.

7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Not every international market matters, but some are larger than life.

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong.

Venture capital activity in Europe edging up, still way behind US

The Equity Kicker

There has been a bit of buzz recently about the Q2 increase in VC activity in the US, and following discussion a discussion at a dinner last night where we fumbled for stats on the state of the venture market I decided to do a little research this morning and find out the latest trends.

Evaluating markets for ecommerce category killers

The Equity Kicker

The first one of these says that the market must be big enough, and the next five are characteristics of markets open to disruption. 10% net margin on a 10% market share yields profit of £2.65m – a good business, but probably not a £100m exit.).

Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website.

Eagle Eye Networks Buys Panasonic Cloud Management Service and Expands into the European Market

SiliconHills

And now, it’s set its sights on becoming the largest cloud-based video surveillance provider in Europe. On Thursday, Eagle Eye Networks announced the acquisition of Panasonic Cloud […] The post Eagle Eye Networks Buys Panasonic Cloud Management Service and Expands into the European Market appeared first on SiliconHills. Since launching in 2012, Eagle Eye Networks has become the largest cloud-based video surveillance provider in North America.

Europe's First Permanent Bitcoin ATM Installed in Helsinki

ArcticStartup

Bitcoin''s very first physical step into Finnish soil was made in Helsinki, when Europe''s first permanent bitcoin ATM was launched yesterday in a record store Levykauppa Äx , which is known to experiment with their marketing.

How To Attract Customers And Not Waste Your Marketing Budget

crowdSPRING Blog

Should you invest your marketing time and budgets in social media , inbound marketing , content marketing , banner ads, pay-per-click advertising or customer service ? Not surprisingly, word-of-mouth marketing is the most successful way for businesses to reach customers.

Scaling SaaS Marketing | Hangout with Andrus Purde

Business of Software Blog

The First BoS Hangout of 2018 was with Andrus Purde, founder of Outfunnel and ex-Head of Marketing at Pipedrive. As Head of Marketing, Andrus Purde saw Pipedrive grow from a small startup to over 50,000 customers. Hear his insight in running a marketing team through that transition in this very interesting Q&A. Andrus talks about the 4 phases a SaaS Marketing Team goes through as it grows, and answers questions about channels, KPIs, onboarding, hiring and lots more.

3 Reasons U.S. Companies Succeed on the Global Market

Inc Startups

Europecompanies are better prepared for international success than they think - here's why they should go global.

Want to Take Your Company to Europe?

Inc Startups

A non-profit aims to help start-ups explore European markets with a new six-month mentorship and exchange program. With well over 700 million inhabitants, Europe offers start-ups rich pickings for potential customers--but also plenty of headaches.

Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Reinforce your brand in international markets.

Business of Software Conference in Europe and the USA

Business of Software Blog

We also hope that companies wanting to explore the European market will take this as an opportunity to come and explore. If you would like to know more about the event and to hear news of the programme, you can join the BoS Europe email list here. Coming next week at which point prices for BoS US will rise… If you also want BoS Europe updates, provide us with your email below and we will add you to the Europe list. Business of Software is seven years old now.

Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. Compliance laws reach a global market, so let’s visit a few that affect any international email your marketing team sends. France – CNIL Guidelines on Email Marketing.

Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy!

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