Europe is underweight in Micro-VC

The Equity Kicker

Micro-VC growth has been going on long enough now that I’m hearing LPs question whether we’ve reached saturation point and this segment of the market would benefit from some contraction.

The European Startup Market

A VC : Venture Capital and Technology

Currently 22% of our active portfolio is in Europe. Since 2010, we’ve invested in 47 companies (roughly 8 per year) and 11 of them have been in Europe (roughly 2 per year). So over the past six years, roughly 25% of our investments have been in Europe. In 2015, we have made nine investments to date (a few have not yet been announced) and four of them have been in Europe (45%). Well first, we have developed an investment presence in Europe.

Trending Sources

Entrepreneurs, not the government, will save Europe’s economy

The Next Web

Because starting a company and growing it is hard no matter where you are, but the difficulty is magnified in Europe, where people are divided by geography, regulation, language and cultural prejudice. So, what can Europe do about it? It’s time for Europe to help their companies grow.

How To Sell To Consumers In Europe

YoungUpstarts

One of the reasons why you are making money, is because the market has changed. The retail market has not altered much for decades, and remains a store that is focused on the people in the city and the surrounding cities. Market research. Market places.

Every Startup Employee is a Marketer

Instigator Blog

One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Most early stage startups don’t have a marketer, and may have very little marketing expertise. That small team of developers have to be marketers.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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Michelle Dale: Mother Of Three Takes Her Kids Around Europe On A Ten Year “Laptop Lifestyle” Trip Thanks To Her $30,000+ A Month Online Business

Entrepreneurs-Journey.com by Yaro Starak

Michelle has been traveling all around Europe … Read the rest of this entry » The post Michelle Dale: Mother Of Three Takes Her Kids Around Europe On A Ten Year “Laptop Lifestyle” Trip Thanks To Her $30,000+ A Month Online Business appeared first on Entrepreneurs-Journey.com. Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Michelle has been traveling all around Europe since 2005.

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SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. SaaS in Europe is exploding in terms of both quantity and quality.

Europe Needs Bolder Tech Investments

ArcticStartup

Meanwhile in Europe, the only "real" European tech companies founded since 1980 that have gone to billion+ revenue range that come to my mind are ARM and Skype. These companies typically need hundreds of millions of funding to establish their leadership in a large enough market.

How to Make Sense of Big Data | BoS Europe 2015 | Vince Darley, King Games

Business of Software Blog

Slides from Vince Darley, Chief Data Scientist at King.com’s Talk at BoS Europe (link). The difficulties that there are in some markets are more to do with the platform fragmentation than anything else. Vince Darley, Chief Data Scientist, King Games.

How Much Does Content Marketing Cost?

Brandanew

It’s not uncommon for clients to think about getting their own Content Marketing strategies and implementation plans in place. Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. How Much Does Content Marketing Cost.

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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.

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How Can We Use Tech to Hack the Human Consciousness? | Rory Sutherland, Ogilvy | BoS Europe 2016

Business of Software Blog

Slides of Rory’s talk at BoS Conference Europe 2016 here. A flower is a weed with a marketing budget. Biologists can understand more than economists and marketing because nature very instinctively represents decision making and risk.

Eagle Eye Networks Buys Panasonic Cloud Management Service and Expands into the European Market

SiliconHills

And now, it’s set its sights on becoming the largest cloud-based video surveillance provider in Europe. On Thursday, Eagle Eye Networks announced the acquisition of Panasonic Cloud […] The post Eagle Eye Networks Buys Panasonic Cloud Management Service and Expands into the European Market appeared first on SiliconHills. Since launching in 2012, Eagle Eye Networks has become the largest cloud-based video surveillance provider in North America.

Google Ventures Lands in Europe

ArcticStartup

One such that slipped through the net last week was the news that Google Ventures is coming to Europe. So you can begin to see why we are getting excited that Google Ventures is coming to Europe. The summer is great; sunshine, ice-cream, holidays, all that great stuff and more.

Venture capital activity in Europe edging up, still way behind US

The Equity Kicker

There has been a bit of buzz recently about the Q2 increase in VC activity in the US, and following discussion a discussion at a dinner last night where we fumbled for stats on the state of the venture market I decided to do a little research this morning and find out the latest trends.

Evaluating markets for ecommerce category killers

The Equity Kicker

The first one of these says that the market must be big enough, and the next five are characteristics of markets open to disruption. 10% net margin on a 10% market share yields profit of £2.65m – a good business, but probably not a £100m exit.).

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong.

Europe’s Autumn (or, Why You Can’t Outrun Big Debt Forever)

Seeing Both Sides

But now I want to come back as the bond market. The news out of Europe just goes from bad to worse. With debt levels so high and confidence in government so low, the bond market has come a knocking and is intimidating the heck out of European governments.

Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website.

Europe's First Permanent Bitcoin ATM Installed in Helsinki

ArcticStartup

Bitcoin''s very first physical step into Finnish soil was made in Helsinki, when Europe''s first permanent bitcoin ATM was launched yesterday in a record store Levykauppa Äx , which is known to experiment with their marketing.

How To Attract Customers And Not Waste Your Marketing Budget

crowdSPRING Blog

Should you invest your marketing time and budgets in social media , inbound marketing , content marketing , banner ads, pay-per-click advertising or customer service ? Not surprisingly, word-of-mouth marketing is the most successful way for businesses to reach customers.

Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. Compliance laws reach a global market, so let’s visit a few that affect any international email your marketing team sends. France – CNIL Guidelines on Email Marketing.

Business of Software Conference in Europe and the USA

Business of Software Blog

We also hope that companies wanting to explore the European market will take this as an opportunity to come and explore. If you would like to know more about the event and to hear news of the programme, you can join the BoS Europe email list here. Coming next week at which point prices for BoS US will rise… If you also want BoS Europe updates, provide us with your email below and we will add you to the Europe list. Business of Software is seven years old now.

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Privacy is a very important issue when it comes to digital.

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How a community is born: The rise of Polish startups

The Next Web

Traditionally, Web companies in Poland were focused on the local market of 40 million people, which seemed big enough to scale their business. Three years later and Poland has got a number of well-funded startups disrupting global markets. Entrepreneur Europe Analysis and Opinion

Want to Take Your Company to Europe?

Inc Startups

A non-profit aims to help start-ups explore European markets with a new six-month mentorship and exchange program. With well over 700 million inhabitants, Europe offers start-ups rich pickings for potential customers--but also plenty of headaches.

Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Reinforce your brand in international markets.

Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy!

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Why building big businesses, not just startups, is crucial to emerging markets

The Next Web

Entrepreneur Europe Analysis and Opinion Josef Mandelbaum is the CEO of Perion Network. In their book “Built to Last – Successful Habits of Visionary Companies,” Jim Collins and Jerry Porras studied 18 exceptional companies, identifying what sets them apart from their competition.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. We got to define Internet offerings for one of the largest telcos in Europe.

Learn Strategies for Tapping into Foreign Markets

Startup Professionals Musings

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. For example, a website aimed at the German market should have a.de

Troubling Times in Europe

Up and Running

Economic woes continue to dominate the headlines here in Europe (as in the US). On the ground it is equating to reduced demand (as people squirrel savings away – despite historically low rates), increasing unemployment and nervous financial markets.

Bill Janeway Warburg Pincus | Productive Bubbles | Video Slides Transcript | BoS Europe 2015

Business of Software Blog

Bill Janeway, Founder of Warburg Pincus’ High Tech Investment team and investor founder of such companies as BEA Systems and Veritas Software is also a Cambridge academic who has analysed the economics of stock market bubbles over the years. Bill argues very cogently that ‘productive bubbles’ are not only a good thing, they are essential to enable the creation of huge, market-transforming, disruptive ideas. That is fundamental in the financial market.

High Performance Teams: Neuroscience and Agile | BoS Europe 2015 | Jenni Jepsen, goAgile

Business of Software Blog

Slides from Jenni Jepsen’s talk at BoS Europe here. Sometimes I’m working with a marketing team or an HR team or a team totally outside of software development of any sort. Jenni Jepsen, Partner, goAgile.

Viva Labs raises €400,000 to expand smart home solution across Europe

ArcticStartup

On that front, one of the more interesting things Viva is doing is taking on the home security market. With the funding they hope to hire more people to assist with business development and sales to enterprise organizations across Europe.

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Why haven’t European investors fully accepted the ‘failure is good’ mentality yet?

The Next Web

Andrea Francis is a growth-hacking oriented marketer who loves to work with startups. Many entrepreneurs claim that there’s just not enough money, and that investors in Europe fear failure. This effect can be seen amongst so many of Europe’s youth.

4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming.

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

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