Small Business Marketing Strategies that Will Work for You


In business, these days, startups and entrepreneurial setups are trending heavily. Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income. Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses. There are small business marketing strategies that will work for you.

Your November Small Business News Roundup

Up and Running

Bringing you the latest on small business news and more—this month we’ve got the rundown on Black Friday and Small Business Saturday, what’s up with EMV in retail, and #smallbizsquad. . Black Friday, aka “Small Business Saturday Eve” Black Friday came around once again. Meanwhile, many small businesses (and some larger ones) are rejecting Black Friday. Small Business Saturday, on the other hand, continues to grow.


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57 Resources to Help You Celebrate National Small Business Week 2016

Up and Running

This year, National Small Business Week (NSBW) is May 1 to May 7. At Bplans, we’re happy to participate in National Small Business Week by giving you access to the best resources and advice we have for small businesses and startups. Whether you’re thinking about starting a business or are an already established business owner looking to grow, there’s bound to be something useful for you. One Page Business Pitch Template ».

How To Launch a Startup and Avoid Ending-up in Jail

Scott Edward Walker

And be forewarned: governmental audits of small businesses are clearly on the rise. Court of Appeals for the 10th Circuit affirmed the conviction and 37-month prison sentence of a business owner who failed to deposit withheld payroll taxes with the IRS. Introduction I love working with startups – and trying to protect founders and watch their backs.

9 Ridiculously Simple Ways To Maximize Your Online Presence


Most brands often hop from one business message to the other, in the hope that they will be able to impress their target audience with their diversity. WordStream offers an effective and free keyword niche finder , that you can start with right away. Online presence and brand awareness go hand in hand – you can’t just work on one, thinking the other will catch up on its own.

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Is a Lender or Broker Deceiving You? Here’s How to Tell

Up and Running

Anyone who has spent any time in the loan industry knows how perilous it can be for small business owners. Due to the complicated nature of loans and legal speak, brokers and lenders often try to take advantage of small business owners. That’s why we have written this article, to explain three ways brokers and lenders try to deceive small businesses, so you and your business are not another casualty of the lending industry.

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Is Influencer Marketing the Future of Marketing?


Builds loyal customers – Every business needs to earn the loyalty of their customers in order to truly succeed. These could range from Twitter lists, to niche communities, Klout, LinkedIn pro finder and others. YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising?

Should I Quit My Job to Start My Own Business? 9 Questions You Need to Ask

Up and Running

For many, the hardest part of starting a business isn’t coming up with the idea or choosing the right name. Deciding when the time is right to start a business is often the biggest challenge. That is to say, some feel it’s better to quit your job and start your business right away, while others will advocate for a more measured approach, involving building up your new business on the side before transitioning into the role of full-time entrepreneurship.

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How Much Funding Should You Raise?

Up and Running

Not so fast—raising more money than you need can actually hurt your business. Most businesses need to raise external funding from investors to take their company to the next level. An early stage startup will want to access funds to help further validate its business proposition. A more established business that already has traction may be looking for funding to help accelerate growth. Whatever the case, the business is left in limbo.

Should I Borrow Money, Seek Investment, or Bootstrap My Business?

Up and Running

Whether it’s a pop up shop, a cool new app, or a clothing line, the majority of entrepreneurs depend on a small amount of funding to get off the ground initially. No matter what your idea is, one of these options is likely to be a perfect fit for your new business’s cash needs. Personally funding your startup doesn’t have to mean using your own money to pay for the initial startup costs and development of your business.

6 Steps to Building a Rock Star Credit Score

Up and Running

But, did you know that your personal credit score is also just as important in the business loan process? At Fundera, we generally advise that a score over 700 is excellent and will offer the best options for those looking for business loans. In general, we consider a credit score below 550 to be a poor rating with little if any business loan options available. See Also How Can I Get a Business Loan If My Credit Is Terrible? This guy? Great credit score.

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If You Want To Start a Business Start Here

Up and Running

Our LivePlan customers are entrepreneurs, our founder and staff have run and sold companies, the Bplans readers are aspiring entrepreneurs (or actual entrepreneurs), and as I sell my own handmade jewelry, I like to think I have a very small claim to the title. That said, there are still plenty of us, myself included, who do not feel ready to take the plunge and start a full-time business, and it’s not for lack of wanting to. Start working through your business idea.

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Want to Know Your Chances of Securing a Loan? Use This Cheat Sheet

Up and Running

Applying for a small business loan can be a time-consuming and stressful process. Many business owners want to know their chances of getting approved (or that they even stand a chance) before investing their time into searching and applying for loans. Lending is never black or white, so it’s very hard for a business owner to find a concrete answer; the best way to know is to apply. See Also: How Can I Get a Business Loan If My Credit Is Terrible?

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Productivity On the Go: 10 Apps to Help You do Business!

crowdSPRING Blog

Although I primarily use it for content consumption – reading the NY Times and various books, magazines, and blogs as well as for consuming music and video – I also use a number of apps for simple business related tasks such as travel planning, banking, presentations, managing social media accounts, and even customer service-related tasks. It is a new and surprisingly fun way to manage busy email accounts. If I have one indispensable app when I travel on business it is Yelp.

Established or New  —  A Business Must Market Itself

The Startup Magazine

You have a great product or exceptional service to provide but are unclear about how to gain exposure for your new business. Many new businesses suffer the same fate; they remain stagnant for years with little growth. The reason is that as a small business owner you have limited funds available to launch an all-out marketing campaign. As a new business owner, you may opt to hand out cards versus setting up a website.

[Singapore] Go Global


As a Singapore-based small or medium enterprise (SME), you probably have already realised that the local market may just be a little too small for your business ambitions. But if you’re looking to take your business overseas, it’s a good place to start to see if you’re ready. Resources business expansion business growth exports global business Go Global Google IE Singapore SPRING Singapore

[Sponsored] A Small Biz Health Insurance Prescription


by Susan Solovic , THE Small Business Expert. And that, I believe, is one of the biggest benefits of UnitedHealthcare’s online tool for small business owners. In this article, I want to go a little deeper into the actual process and “unpack” a few more points that are critical to small business owners and their employees, including greatly improved understanding of the coverage you and your employees are buying.

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How to Get Funding for a Business

Up and Running

Most healthy businesses need business financing at some point. Startups have to deal with starting costs and ongoing businesses have to finance growth and working capital. Financing options depend on what kind of business you have. Like so many things in business, a lot about business financing depends on your specific details. Are you a startup or ongoing business? The outlook for funding depends a great deal on the specifics of the business.

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Expanding Your Contracting Business: Tips And Tricks To Smooth Out The Process


Summer is the busy season for contractors. Here are some tips and tricks that will help you expand your business: Figure Out What You Want to Do. Do you often find yourself teaching your clients how to make small repairs or touchups on their own anyway? Other tasks, like adding an electrician or plumber to your business, get more complicated. If you are having trouble affording the cost of expanding your business on your own, don’t give up just yet!

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5 Signs Your Bank Is a Bad Fit

Up and Running

As a small business owner, your bank has a big impact on your finances. See Also: 10 Things the Bank Will Ask When You Need a Business Loan. Larger banks typically charge fees on business checking accounts if you don’t maintain a minimum balance. Not all small business owners are able to retain this kind of balance, particularly new businesses. Your business checking account doesn’t integrate with your accounting software.

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The 5 Biggest Legal Mistakes That Startups Make

Scott Edward Walker

Delaware is the place to incorporate regardless of where you are located for a number of significant reasons: (i) VC’s and other sophisticated investors will require you to be incorporated in Delaware; (ii) Delaware has an extremely efficient and sophisticated court system geared to business and corporate law; (iii) Board protections, (iv) administrative ease, and (v) demonstrates a certain level of credibility with investors and potential acquirors.

The 5 Biggest Legal Mistakes That Startups Make

Scott Edward Walker

My law firm recently entered into a new partnership with This Week in Startups and sponsored their live fireside chat last month in San Francisco with authors Nick Bilton and Brad Stone. Prior to the event, I conducted a legal workshop entitled “The 5 Biggest Legal Mistakes That Startups Make,” which I have uploaded below.

Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches. Hyperlocal can be the “beginning” for your startup, allowing you to test your business model and your marketing plan before you scale.

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28 Entrepreneurs Explain Why They Started Their Business


Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. No matter the tale, the background behind each and every business is what fuels each and brand.

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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

In fact, 3 of the 10 selected companies from the past two years has followed this business model. If there's a business plan less likely to succeed than a restaurant , this has to be it. These companies typically make money either by charging sellers for listing (akin to the yellow pages) or by charging a sales commission (akin to a "finder's fee"). Or a flat "finders fee" per lead? Typically P is small, so N has to be really big.

Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches. Hyperlocal can be the “beginning” for your startup, allowing you to test your business model and your marketing plan before you scale.

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Hyperlocal is the Latest Buzzword for Startups

Startup Professionals Musings

Foursquare is good example of a hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Give people information that’s “too small” or otherwise not important enough for mainstream news sites, such as restaurant inspections, building permits, and fire department dispatches. Hyperlocal can be the “beginning” for your startup, allowing you to test your business model and your marketing plan before you scale.

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10 Proven Books To Help You Be A Better Storyteller


Here is a book that is part memoir and part guide from the best in the business. Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz. This is a strategic book that teaches small businesses how to write for local markets. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C.

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18 Entrepreneurs Share Their Favorite Part of Running a Business


Being an entrepreneur or business owner has its share of ups and downs. Milestones are what entrepreneurs and business owners work towards. Finding enjoyment in running your business keeps it from becoming stale in the long run. We asked several entrepreneurs and business owners what their favorite part of running a business is and below are their replies. #1- I would have to say the best part of running your own business is not having a boss.

5 Reasons You Might Not Qualify for an SBA Loan…and What to Do About It

Up and Running

Small Business Administration (SBA) are attractive for business owners because they offer a range of loan sizes, long repayment terms, and most importantly, low interest rates. While some alternative business lenders charge as high as 80 percent APR, you can get an SBA-backed bank loan for around seven percent APR, depending on the amount you’re looking to borrow and for how long. See Also Bplans Small Business Loan Finder.

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What You Need to Know About Google Posts

Duct Tape Marketing

After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts). Let’s dive into some of the basics and see how it may be useful for your business.

What Is the Best Way to Research a Market for a Start Up Business?

Duct Tape Marketing

What Is the Best Way to Research a Market for a Start Up Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. There is an entire industry dedicated to helping businesses try to figure the opportunities that exist for new products and just how to position those products and services in the mind of very specific consumers and buyers.

18 Entrepreneurs Share Their Favorite Business Quote


Business owners are particularly partial to famous quotations. Reading a motivational speech from a business legend or famous creative mind can give you a spark. My favorite business quote is by Gary Vee: “Love your family, work super hard, live your passion.” If you need external motivation to get busy building your company, go do something else. What’s the point of being in business for yourself if you’re not doing the things that matter to you?

Start Here If You’ve Never Searched for a Loan Online

Up and Running

If you need a small business loan, and are considering turning to Google to help you find a lender, use the handy guide below to help streamline that search. Sometimes, businesses don’t qualify for the full amount they want. If this additional expenditure could really strain your business, it may be best to wait to apply when your cash flow is stronger. Your personal credit history is a very important part of the business loan application.

A Guide to Funding a Business in the U.K.

Up and Running

The process of securing funding for your business—whatever stage you’re at or field you’re in—can be challenging and stressful. But, gaining a clear understanding of what options are available and how quickly you can access them at short notice can prove crucial to business development. The good news is that there are more routes to financing available to businesses of all sizes in the U.K. s small and medium-sized enterprises (SMEs). Business grants.

SCORE Member’s Inside Advice on Using SCORE

Up and Running

The name stands for “Service Corp of Retired Executives,” a volunteer organization, funded by the Small Business Administration, offering free counseling and related help to entrepreneurs and small businesses in the United States. Great for starting, fixing, or growing your business. Consider the chance to talk to an accountant, banker, or sales or marketing manager, free, about your business. You can find out by using the SCORE location finder.

Where to Get Feedback on Your Business Pitch

Up and Running

Have you considered asking a child what they think of your business pitch? Where to get feedback on your pitch: Do a “practice pitch” for potential investors: A great place to start vetting your business pitch is with those investors that you hope will invest in your business. While every angel investor may not be one who will invest in your business, as they may have a different focus, they can still give valuable feedback. “We

Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

Freshbooks: If you’re a small, service-based business such as a photographer, consultant, or wedding coordinator, Freshbooks might be right for you. NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there. See Also: Resources and Tools to Help You Name Your Business.

Is Work Killing Us

Duct Tape Marketing

Is Work Killing Us written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Tom Rath. Several new business books have been written on the topic, including one by this week’s guest on the Duct Tape Marketing Podcast Tom Rath. Tom is the author of several incredibly popular business books, such as Strength Finder 2.0

Start an Informational Product Business — Step by Step Guide

Up and Running

Over 10,000 successful small businesses use his service. Start an informational product business! What is an informational product business? The most recognizable informational product business is The Video Professor – where he teaches novices how to use eBay, Microsoft Excel, Adobe Photoshop, and more. Starting an informational product business is easy. Actually making money on an informational product business is really hard.

The 10 Best Side Businesses to Fund Your Startup (Plus One Unexpected Suggestion)

Up and Running

So, you have a great idea for a new business? In addition to creating a solid business plan, getting incorporated and a whole host of other things, a lot of your time will probably be taken up thinking about how to fund your new venture. In this article I will take you beyond the traditional funding sources and show you that it is possible to fund your idea by operating a successful side business. Bootstrapping your business.

You Can't Fund Your Business with Guesses, Wishes and Dreams!

Small Business Force

Whether it's in the early stages of your business' life, or in order to grow your business beyond simply what you can generate from cash flow, at some point, you'll probably need to raise capital to better fund your business. However, there are more mistakes made in the funding process than almost any other aspect of a small business. As I've noted in several other blog posts, investors invest in the people, not just the business.

Is the House Crowdfunding Bill Being Killed in the Senate?

Scott Edward Walker

As the term implies, “crowdfunding” is funding from a crowd of people – i.e., many people provide small amounts of money to finance something. Finally, there are thousands of people out of work who also have a great idea for a sustainable business who would give it a shot if they could just get their hands on $10k to try. “The Senate is the place where bills go to die.” – Bill Maher On November 3, 2011, the U.S.