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Many Startups Stumble on International Cultures

Startup Professionals Musings

I was once asked by a top executive of a major software company why we were not selling more products in Finland. He did not seem to understand that Finland was not part of Scandinavia and that English is not too well understood by most people there (with the exception of the Swedish-speaking minority in Finland).

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International Cultures are Key Business Challenges

Startup Professionals Musings

I was once asked by a division manager of a major software company why we were not selling more products in Finland. He did not seem to understand that Finland was not part of Scandinavia and that English is not too well understood by most people there (with the exception of the Swedish speaking minority in Finland).

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