Founders Interview: Flash Pack

The Startup Magazine

As part of The Startup Magazine founders interviews, we sat down with Lee Thompson and Radha Vyas, the co-founders of Flash Pack , a lifestyle travel company specialising in adventure trips for solo travelers in their 30’s – 40’s. . Flash Pack turned over its first £ 1 million in 2016/17 and grew to £4 million revenue in 2017/18. They are now well on track to make 8 figures before March 2019 – making Flash Pack one of the fastest growing startups in the UK. .

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8 Ways to Help Your Tweets Go Viral

Up and Running

It’s the dream of every business to have a social media campaign that goes viral. Everyone wants to have that retweetable quality that spreads across the Internet in a flash. So, how can you get your Tweets to go viral too? The theory is that the limited attention span of Twitter users prevents them from evaluating every tweet, but once something is retweeted a few times, it starts to be seen by more people, and eventually it goes viral. One tweet won’t go viral.

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A butterfly flaps its wings and you make a sale

A Smart Bear: Startups and Marketing for Geeks

A small favor you do on Twitter results in a viral post seven months later. Like, if you have a compelling story that people intrinsically want to spread, that's more influential than building a snappy Flash animation for your home page. Tags: Essays advertising branding design marketing philosophy strategy viral

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10 Ideas For Creative Guerrilla Marketing Campaigns

YoungUpstarts

However, the biggest names in business are now turning to similar disruptive modes of marketing – from flash mobs to some spray paint. Flash mobs. T-mobile used this famously in Liverpool – Beyonce also had a go at a flash mob in London. Samsung managed this brilliantly in London and enjoyed viral attention of Twitter. Viral videos. Guerrilla marketing , a marketing strategy that’s different to your traditional methods.

Welcome to the Widget Wars

Eric Friedman

Web widgets often but not always use DHTML, JavaScript, or Adobe Flash. Technology Viral widget wars WidgetsThere will always be wars between dueling hardware, software, platforms, websites and more. A few years ago the browser wars basically ended. Some may say it is still being waged but the recent shut down of Netscape marked the true end.

6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

Flash mobs. There’s no better way to capture the attention of a great number of people at the same time than staging a flash mob. Flash mobs can be useful on several levels for promoting a business, since these seemingly random, but actually well-orchestrated dance acts will undoubtedly generate interest, not to mention that you can film it and go viral with your video clip. by Nate Vickery, editor-in-chief of Bizzmarkblog.com.

4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies. by Patrick Walsh, CEO of AirSign Inc. With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience’s attention.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Do you want Flash video, HTML 5 video, or both? Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. I tend to ask a lot of questions, challenge aspects, make suggestions.

Unintended Consequences of the Upcoming Drone Apocolypse

Feld Thoughts

I didn’t think very hard about this until this morning when I read The Atlantic article titled The Problem Behind a Viral Video of a Persistent Baby Bear: What appears to be a life-affirming triumph is really a cautionary tale about drones and wildlife. As I was reading the article, I flashed back to several books from two different authors – William Hertling and Daniel Suarez – that included autonomous drones (and drone swarms) as part of their plots.

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The Top 15 Business Trends to Avoid for 2018

Mike Michalowicz

Most are flashes in the pan. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Every day it seems like there are a dozen new trends that I “need” to jump on to give my business a competitive edge. The truth is most new trends, aren’t really trends yet.

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6 Holiday Marketing Tips And Ideas For Small Businesses

YoungUpstarts

Whether the campaigns are small and involve dressing up a company’s logo , or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers. Host a Facebook Live – incorporate a Q&A, offer a flash sale available while you’re live, or a promotional discount/gift/goodie at the end to reward your customers for watching. by Amanda Bowman of crowdspring.

The Pros and Cons of Founding a Startup During a Recession

ReadWriteStart

Such businesses will likely emerge as leaders that will help prepare for the “next big issue” due to their flash-in-the-pan revenues and quick notoriety. Become a viral success. With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy’s inevitable downfall.

How a 9-Year-Old Boy Became the Latest Internet Meme

ReadWriteStart

If you're looking for a warm, heart-rending story for today, look no further than how Caine Monroy became the latest YouTube viral sensation, with more than 2.4 He thought about a way to market the arcade and put together a flash mob meet-up at the auto parts store, along with a short 10-minute documentary video. million views and counting since it was posted last week.

The 15 Business Trends To Avoid This Year

Mike Michalowicz

Most are flashes in the pan. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Every day it seems like there are a dozen new trends that I “need” to jump on to give my business a competitive edge. The truth is most new trends, aren’t really trends yet.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

” It reinforces the playfully irreverent nature of the brand, which disrupted the industry, while also connecting back to their original viral ad. We hear heels knocking and see camera flashes. You don’t purchase products. You buy success, status, a lifestyle. Your purchases furthermore, are driven by subconscious perceptions and emotions. Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements.

Challenge of Predicting Winners

SoCal CTO

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ).

20 US Startup Trends: Get Inspired and Launch in Your Country

VC Cafe

Flash Sales. If it already exists in your market, think if you could make the product better, cheaper, faster or more viral. “The key question to keep asking is, Are you spending your time on the right things? Because time is all you have.&# - Randy Pausch, The Last Lecture.

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How to Get More Social Mileage Out of Video

Duct Tape Marketing

Even though some folks want to see their videos circle the Web in a flash, quality engagement is more important than putting up big numbers. So while going viral is good, you should do more to encourage interaction, which can better impact sales. For many marketers who hope to go viral, funny is the way to do it. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Dr. Melody King – Enjoy! photo credit: MoneyBlogNewz.

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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. As a person working for a company whose 1/2 income comes from selling flash banners on our site, responsive would be such a pain that you can’t imagine. If your boss is selling flash banners and thinking in “table” design, it’s time to move on to a better job. - select -. Books.

5 Tech Innovations You Might Be Happier With — and Without

Women Entrepreneurs Can

To keep your attention span longer than a poodle’s, take breaks from watching a million flash videos in a row. Smartphones: Love them or hate them, you have to admit they’ve really changed our world, whether we’re filming viral videos of encounters on the street or completing work projects while sitting in a park.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. There are three “megatrends” as he puts it – real time data, the social web and flash marketing. Today we had another episode of TWiVC – you can watch the episode here. This was the first episode where Jason wasn’t on the show, which gave me the chance to have another VC on the show to discuss deals. This week’s guest was David Travers from Rustic Canyon Partners.

Strategy Roundtable For Entrepreneurs: Non-dilutive Financing Through Revenue Sharing

ReadWriteStart

The game has started getting some traction already, and has a good virality index. Next Andrew Cohen presented Brainscape , an educational platform using a flash card type concept to learn vocabulary, language, etc. During this week's One Million by One Million roundtable, we started with a discussion of our hot-off-the-press news: 1M/1M Announces Partnership With Persistent Systems; CrowdEngineering First Beneficiary.

Publishers, your shares data is wrong

gigaom.com

The best publishers are getting even more savvy and looking at the virality of individual stories to judge success. And then extracting the viral characteristics of successful stories to make editorial decisions that hopefully continue to tickle reader curiosity and keep them coming back. Many publishers find themselves crossing their fingers and hoping for a story to “go viral.” Tech News and Analysis. Events. Books. Research. Apple. Broadband. Cleantech. Cloud.

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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

There are lots of different factors that influence profitability, including: Cost per acquisition Efficiency of media (traffic sources, CTR, impressions) Signup funnel conversion % Average viral invites sent out Lifetime value Retention metrics Revenue mix By understanding these subcomponents, you can tweak your model and figure out what metrics need to be hit in order to reach profitability. Andrew Chen New here?

Knowledge

Occam's Razor

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives.

5 historic billboard campaigns (or everything old is new again)!

crowdSPRING Blog

Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral. The viral affect of the ads, decades before the internet, made this one of the most effective (and cost-effective) advertising campaigns ever. By the late 1960s electronic billboard had flashed to life in Time Square and the great crossroads would never look the same.

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

crowdSPRING Blog

Some companies offer flash discounts, free trials, or other promotions. Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling.

Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry.

Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

crowdSPRING Blog

Some companies offer flash discounts, free trials, or other promotions. Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling.

Ecommerce is a slog — what’s your angle ?

Fred Destin

Whilst common logic will tell you the entire market cannot function on discounted flash sales, it's still powerful stuff. The smart move on the part of this company was to leverage highly efficient ways to get engaged users (a gay social network site) then leverage a highly efficient to start selling (flash sales) then switch to the scale play with $$$ from Jeff Jordan. There a bold piece by Marc Andreessen in PandoDaily announcing the " death of retail ".

Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | the Bcast

Up and Running

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore. Then the idea of simply because something is being spread around with a certain velocity doesn’t mean that it has gone viral or that it is going viral.

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Out of the Crisis #14: Robert Rhinehart on the Corona Initiative, accelerating basic research, and finding a cure faster

Startup Lessons Learned

A common test would be a viral entry or a viral attachment assay. Based on the, what's called the "diffraction pattern," you can infer the structure of the protein and if it's a larger protein, you use what's called, "cryo-EM" on where you flash freeze it and then put it under an electron microscope, and from there use these advanced software techniques to infer the three-dimensional structure of something larger.

11 Trends in Web Logo Design

mashable.com

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

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11 Trends in Web Logo Design

mashable.com

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

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Twitter Link Roundup #38 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Why People Hate Your Viral Marketing – [link]. Good interview by WSJ w/ Adobe CEO about the ongoing flash dispute w/ Apple – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Also, it only works on browsers that support Flash. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. You often read that most people prefer to watch a video than read text. How true is that statement, really ? You’ve been hearing about video for years now, but it’s still relatively uncharted.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Flash vs. HTML5: The "Pong" Version View More » Apple iOS 4.2 Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.9 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0

Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Flash vs. HTML5: The "Pong" Version 37Signals Creates iPad-Only Web App An Open Source, HTML5 Framework for i. Partial Flash Support Comes to iPhone. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Welcome To The New Internet: Simple Design, Short Names, No Ads

www.buzzfeed.com

Viral On The Web. Viral Dashboard. Share This & Help It Go Viral. My personal website is without ads, flash banners or anything annoying. I hate those damn flash ads and popups. Viral on Facebook. Synchronized Swimming Faces Are Terrifyingly… Viral on Facebook. Viral Tracking × Get Viral Tracking for Your Site. BuzzFeed. Geeky. Trashy. Whats Hot. Politics. Lifestyle. Celeb. Sports. Animals. What’s Hot.

Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

Flashing statements on one side, bottom-up financial analysis on the other: I will let you decide which one to believe, but I could not help reflecting on some of the comments made in the interview: "The hype is based on one company in the software industry having modest success. Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Tuesday, September 02, 2008.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO.

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Expensify Blog. Expense Reports That Don't Suck. CEO Friday: Why we don’t hire.NET programmers. Update: The end is near, Expensify is hiring a.NET programmer! Learn more… Saturday edit: Wow, quite a response to this. Some additional comments at the end. Sunday edit : Still going! More comments at the end. Monday edit : Skip my post and read this one instead. It says the same thing, but less offensively. (Or,

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