10 Rules of Thumb for Startup Investment Valuation
Startup Professionals Musings
NOVEMBER 26, 2012
Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” How much is NewCo worth to investors at this point (pre-money valuation)? Well, if the parties agree to a pre-money valuation of $1M, then the post-money investor ownership is 50% (founders give up half interest, and lose control). This is the most concrete valuation element, usually called the asset approach.