article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

article thumbnail

Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Here’s another from The Startup Magazine Founder Interview Series. Our focus revolves around the LinkedIn lead generation by optimizing their profiles, scaling their approach and sourcing employees, therefore creating lead opportunities through a social media platform, such as LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

article thumbnail

The Making of GreenPal with founder Bryan Clayton

Duct Tape Marketing

The Making of GreenPal with founder Bryan Clayton written by Kyndall Ramirez read more at Duct Tape Marketing. He’s the CEO and co-founder of GreenPal. Do you want more leads, and faster? is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns.

Founder 85
article thumbnail

Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

Targeted lead generation – By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads. Companies that have utilized machine learning for lead generation have seen a more than 50 percent increase in leads and appointments. www.act.com ).

article thumbnail

Leaving Government for the Private Sector – Part 2

Steve Blank

In a business development role you’re out shaping the perception of your company in the market (networking), determining leads, and contacting leads. If you find an A-player CIA officer jumping into a founder role mid-way in their career (or decide to start something yourself,) they’ll probably go on to do great things.

article thumbnail

What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

According to David Prochaska, Founder and CEO of ePoint Digital , developing relationships within your local community is the best way to get your first customer. Another digital firm, tMedia , run by social media expert Carisa Miklusak, cites public speaking as a top lead-generator.

Founder 142