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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music. TSM: What inspired you to start SoStereo?

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Founder-Investor Fit

VC Cafe

A couple of weeks ago I was did a fireside chat with Alon Grinshpoon, founder and CEO of Echo3D , a CDN and CMS for 3D content in the cloud and a Remagine Ventures portfolio company, as part of an entrepreneurial finance MBA class in Tel Aviv University. We were discussing both sides of the table and the relationship between founders and VCs.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. Here are some indicative business ownership facts from recent trend data and other projections.

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Seed Stage Founders Undervalue Angels With Marketing & Comms Expertise

Hunter Walker

In addition to our dollars, we are eager to help founders with the construction of their cap table, not just generically with the highest profile folks available, but more specifically where they might get some help along the way. What expertise do the founders personally have? Founders Often Don’t Come From These Backgrounds….

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. It’s the antithesis of how founders want to build a business. In the U.S.