FEBRUARY 1, 2018
Founders often raise money from friends and family and other angels. And sometimes founders want to protect the financial interests of FFAs. Or the economy tanks or stock market tanks moving valuations down at inopportune times for the startup. If FFAs do not continue to invest and the company hits bumps (again – this is the norm), then the company ends up with unhappy FFAs and the founders feel responsible (understandably so).