article thumbnail

Startup CTO or Developer

TechEmpower

What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. But be careful, and mind the gap – the Founder-Developer Gap, that is!

CTO Hire 260
article thumbnail

Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

Cofounder 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 348
article thumbnail

Technical Advisors: Every Startup Needs One

TechEmpower

Startup founders make decisions on a daily basis – significant decisions that will have lasting impact on their business. Actually, many startups need two kinds of technical advisors. CTO Founder – Do they really still need a technical advisor? We’ve talked about this before in Startup CTO or Developer.

article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

article thumbnail

10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.

Partner 385
article thumbnail

Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Focus on building an MVP to gather startup metrics.

Metrics 260