Revenue = Resources
MAY 9, 2019
The CEO/co-founders role can be that of air traffic controller for these resources to make sure the business is doing the most with the least, and figure out who needs what. In this constant struggle, I learned (definitely the hard way) that Revenue = Resources. When I was first on the BD team at Foursquare we would optimize many of the initiatives and strategic partnerships around brand recognition and exposure – there was no scalable revenue to speak of.