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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. “What gets measured gets done.” .

Founder 71
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

At the pre-seed stage, when the creator has a concept, the founder’s background, educational qualifications, domain experience, previous ventures, market size, and the complimentary talents brought by the cofounders are some of the most critical variables to consider before investing in a startup.

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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

And selling to institutions requires a long sales cycle. Top Hat co-founder and CEO Mike Silagadze said: “Most people we talked to were very skeptical about our marketing approach; they thought it wouldn’t work. They focused on revenue early on. Ultimately, success comes down to the persistence and hustle of the founders.

Vertical 132
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9 Steps Proven To Build A Successful Sales Team From Scratch

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success. Map out individual sales goals.

Sales 100
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Revenue Development

K9 Ventures

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Over the course of that relationship that lasted several years, we did over $1M in revenue just from HP. This time we’d gotten it right.

Revenue 72
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

This required complete alignment across marketing and sales teams to engage, then close the deal. It’s proven to drive more revenue , improve customer experience , and power growth. As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. Does the client offer more than revenue?