Startup Professionals Musings

MARCH 21, 2011

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

www.cscyphers.com

MARCH 8, 2012

Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. Last night, I went to a local “find a co-founder” meetup for RE. What It Takes To Recruit A Technical Co-Founder. Particularly if she is at what is essentially a co-founder speed dating event.

Cofounder 40

Cofounder Technical Review Founder Software Review 40

Startup Professionals Musings

MARCH 26, 2010

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 7, 2009

Moreover, since the first CEO was likely to have been one of the founders, the trauma of CEO removal begins. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

YoungUpstarts

SEPTEMBER 10, 2018

by Marc Pitart, founder and CEO of onlineresume.us. Otherwise, you are going to be searching for a place to stay at the same time that your fellow founders are, so there will be less offers. Participating in acceleration programs both as a founder and as an employee has taught me that it isn’t a contradiction. It’s a balance.

Programming 124

Programming Chile B2B B2C 124

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

AUGUST 23, 2017

William Gadea, Creative Director and Founder at IdeaRocket LLC , a provider of animated videos for businesses, says that “most of our lead generation comes from SEM, and we feel that the search term can be a clue for where in the Journey the searcher is.” ” Click to enlarge. IdeaRocket. Read their article for more detail.

Customer 130

Customer Channel Design Retention 130

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Facilities and staff.

Cost 255

Cost Burn Rate SEM Startup 255

ConversionXL

JUNE 30, 2019

André Vieira , founder of Looptimize, finds CRO extremely useful for ideation: André Vieira: You can look at many elements on competitors’ pages, such as copy, number and placement of images, page structure, page length, the next step in the funnel, amount of calls to action, types of calls to action, etc.,

SEO 126

SEO Conversion Analytics Design 126

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Facilities and staff.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Read plenty of “what went wrong” eulogies by founders and see what you can learn. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. Validate data. ”

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Hearpreneur

FEBRUARY 14, 2018

Thanks to Feuza Reis, Next Level SEM ! #8- I am the CEO of Venyou and the founder of Money Therapy, my side hustle. Everyone else was craving leaving their day job and being my own boss has led me back to having a day job and I love it! I also still love having my side hustle as well. 8- Motivational Sticky notes. 9- Money Therapy.

Entrepreneur 71

Entrepreneur Technical Review SEO New York City 71

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Up and Running

JULY 26, 2016

This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. Thanks to Intercom’s powerful tracking and automatic emails, we know when a startup founder finished and shared a deck. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

SEPTEMBER 15, 2008

Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Otherwise it's a great idea.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

NOVEMBER 7, 2014

Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. His core focus is communications, PR, performance marketing and SEM. By Willem Nout, project manager and Head of Search for Flipit.com. I started out working for Imbull almost four years ago.

SEM 244

SEM Lean PR Startup 244

YoungUpstarts

APRIL 26, 2016

by Ajay Kapur, CEO and Founder of Moovweb. This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Ajay Kapur is CEO and Founder of Moovweb , where he drives the company’s vision, strategy and growth. Who’s winning?

Mobile 100

Mobile Web SEM Affiliate 100

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Gust

JUNE 10, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Facilities and staff.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Eric Friedman

APRIL 23, 2014

In early 2006 I heard from an in house recruiter at a company called Reprise Media that worked specifically in Search Engine Marketing (SEM) which was a nascent advertising space dedicated to delivering targeted advertising solely based on someones intent. Once I groked what they actually did I jumped at the chance to meet with them.

SEM 83

SEM Advertising Metrics Analytics 83

Startup Lessons Learned

SEPTEMBER 12, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Seeing Both Sides

FEBRUARY 25, 2016

Sean Ellis, founder of Growthhackers.com and former vice president of marketing at LogMeIn, proposes a simple framework for prioritizing project ideas via ranking on three core dimensions: The impact of the change if it is successful. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Sean Ellis, founder of Growthhackers.com and former vice president of marketing at LogMeIn, proposes a simple framework for prioritizing project ideas via ranking on three core dimensions: The impact of the change if it is successful. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Hunter Walker

OCTOBER 20, 2013

Advisory boards come up often in conversations with founders, especially early in a company’s life when they’re looking to build out expertise, industry relationships and social proof. I’ve found you can separate advisors into roughly two types – Practitioners and Coaches.

Advisory Board 91

Advisory Board SEM Equity Conversion 91

Startup Lessons Learned

SEPTEMBER 7, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 14, 2008

Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

VC Adventure

MAY 1, 2012

I first met SEOMoz founder and CEO Rand Fishkin in late 2008. It’s not often in this business that you get a second bite at the proverbial apple, but with our funding of SEOMoz announced today we got just that. It was a pretty memorable meeting in the lobby of the Vitale.

SEM 87

SEM SEO Portfolio Search 87