Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. [3:54] If someone stumbles upon you and what you do, and they’re ready to sell their agency, what is the first step? [5:00]

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

DECEMBER 13, 2022

To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Instead of guessing what the impact might be, this framework asks you a set of questions about it: Is the change above the fold ?

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 27, 2022

Explore buyer motivations with the Jobs-To-Be-Done framework. The Jobs-To-Be-Done (JTBD) framework helps you understand what your ideal buyer wants and provides the foundations to appeal to their desires in your content. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Scrum is a framework for developing and sustaining complex products.” Don’t Reinvent the Wheel: Stick to the Framework.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

MARCH 29, 2017

As Sean Ellis, co-author of Hacking Growth , explains, that second question is vital… Sean Ellis , GrowthHackers : “Some growth experiments can be implemented by the marketing team, others by product managers and others require deep engineering skills. To do that, we use prioritization frameworks. Growth Engineer. Specialist(s).

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

Lack Management Support or Buy-in? A Framework For Critical Thinking. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Seven Skills to Look for in a Web Analytics Manager. Embarrass Them! Be data driven?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. As Viljo Vabrit, Managing Director of CXL Agency notes: The best goal for every organization should be running a CRO program in-house. There are a variety of CRO systems and frameworks used throughout the industry.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

NOVEMBER 14, 2013

Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? How did he finally manage? Barack Obama. Jeremy Lin.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). There are, however, commonalities and frameworks that tend to work better than others. This is the most common model that I’ve witnessed.

Conversion 77

Conversion Technical Review Hiring HTML 77

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. You have other software deployed, like tag management (all in vogue now and you know what, it costs money!)

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Keep your objectives within reach by following the SMART framework: Image source. And they’ve managed to fit in compelling CTAs along the way. . What about social media support?

Email 136

Email Customer Marketing Software Review 136

crowdSPRING Blog

JULY 19, 2013

The management framework that propelled LinkedIn to a $20 billion company – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. How (Not) To Manage A UX Project | UX Magazine – [link]. Does Search Produce Better Customers Than Social Media?

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed. Note: This framework is inspired by Wayne Chaneski’s ICE framework.).

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

DECEMBER 2, 2015

To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework. You can also use a variety of other frameworks. PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. It is a source of intense distress for me that there's an extraordinary obsession about traffic acquisition (PPC!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Two things I love a lot: 1. This post is at the intersection of those two lovely things.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JULY 19, 2013

You’ve taken care to pick the perfect meats, sides and beverages for your guests, and though you’re operating on a budget, you’ve managed to come in just slightly under budget. Imagine you’ve just spent the last hour at the grocery store picking up items for a summer barbecue. On site, this improved sales by 23%.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Awesome, right? #3. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Shanelle Mullin puts it like this: Conversion optimizers are in the business of attention management, just like magicians. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. But for your PPC campaigns? Absolutely!

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50 Entrepreneurs always struggle with competing priorities and manage expenses very closely. What you measure, you manage). Facebook is simple / AdWords is harder but works.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Have you used this three category framework in the past to find segments?

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. PAS framework: problem, agitation, solution. Framework for framing the discipline. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Preferences, intents, etc. This works on email, too.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

MARCH 24, 2016

Identify and fix performance bottlenecks by consulting your web framework’s documentation. You’re in luck if you’re using Joomla , as you can simply enable browser caching by going to Extensions>Extension Manager and setting Caching to Yes. Compress Your Pages Using GNU Gzip. How to Enable Browser Caching?

Caching 28

Caching HTML Flash Hosting 28

Occam's Razor

OCTOBER 19, 2010

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift).

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Research shows that these benefits are beloved by customers. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If you would like to evolve to the above distribution, and you will have to if you want positive ROA, here's a post with more details and helpful guidance: DC-DR-DA: A Simple Framework For Smarter Decisions. #7:

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60