Cracking the Code

OCTOBER 9, 2015

Accel has been at the forefront of this new wave and we have been actively investing in France. Emmanuel Macron during the workshop in Versailles In this context I was invited, together with a large dozen of foreign investors, to participate in a workshop to discuss what France could to do to attract more venture capital from global firms.

Netherlands 48

Netherlands France Salary Spain 48

mashable.com

MAY 28, 2010

Frances McInnis is a journalist and crossword enthusiast based in New York City. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Some of the things you mention I have done. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103

PR Startup Social Media Technical Review 103

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Department of Justice reportedly planning antitrust suit against Apple. About & Staff. Privacy Policy.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Later, I discovered you could get paid to program computers, and really never looked back. Thanks to the anonymity of the internet , I landed a few jobs, and did quite a bit of writing.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia. Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Both Sides of the Table

JULY 23, 2013

I have published many of these PR Tips before. I showed up in Sophia Antipolis, France (living in Antibes if you know the area) and I was in “Network Solutions.” It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply. My brand was “business guy.”

Marketing 385

Marketing Europe Engineer Networking 385

crowdSPRING Blog

MARCH 4, 2013

We want you to come up with a campaign, an ad, a graphic, a stunt, a PR strategy, a Social Media storm, or anything you can think of that will help a very special “client.” A brand new member of the community – Benard is from France, just joined the site this year, and has participated in 6 projects. Advertising.

United States 64

United States PR Campaign Social Media 64

Startup Lessons Learned

APRIL 26, 2009

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Once startups and vendors really understand this dynamic, we can all get past these legacy arguments and start focusing on building partnerships that truly make it easier to create companies that matter. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean Metrics PR 167

Startup Lessons Learned

APRIL 17, 2010

Take a look and let me know what you think. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. But how do we know which metrics to look at?

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Cracking the Code

JANUARY 22, 2009

Thanks for sharing Sophie Dupont Business Development Director SD-Efficiency Paris - France. Impact of the recession on SaaS Sales&Marketing pr. Thanks Again Michael Kassing MarkTend.com. Andrew Burgert. Thanks for the insights Philippe. Anonymous said. Andy Greenawalt. Thanks for the great post. ► 10/04 - 10/11. (2).

Software Review 91

Software Review Clawback Sales Salary 91

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Hearpreneur

JANUARY 29, 2017

Thanks to Bryanne Lawless, BLND PR ! #17 – Anatole France. She didn’t let rules or other’s fear become instilled into her work ethic; Blakley’s strength lies in the acceptance of endless possibilities as long as you’re willing to work for it and make it happen, so long as you stand out from the rest. – Seth Godin.

Entrepreneur 48

Entrepreneur LLC Cofounder Montana 48

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Take a look and let me know what you think.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

OCTOBER 14, 2021

By analyzing trends in brand awareness and comparing these to brand marketing efforts across regions, they found their efforts in Germany we’re proving more fruitful than those in France and Spain: Image Source. They subsequently diverted more effort to lagging regions, which will help even the playing field. Optimize and repeat.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

FEBRUARY 12, 2007

Impact of the recession on SaaS Sales&Marketing pr. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! ► 02/22 - 03/01. (1). ► 01/18 - 01/25. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Babbling VC

MAY 13, 2010

Even the governments are doing their part, like it or not, as is the case in France and Germany. This is purely my subjective view but I had the feeling that I am finally seeing more women at events such as Next10 and they are doing more than PR. Sources of support and capital such as Seedcamp have established themselves.

Europe 67

Europe Germany Greece Private Equity 67

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. We actually lived this situation, and got to validate this answer: a process of rapid iteration can beat massive strategic investments from a big competitor. I especially enjoyed the discussion of the power of fact-based decision making.

Lean 74

Lean San Francisco Continuous Deployment DC 74

Steve Blank

AUGUST 3, 2009

about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank.

Silicon Valley 153

Silicon Valley RSS Europe Germany 153

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! I’m now in my second founder/CEO role, having raised more than $18.5 million in venture financing. startupcto

Startup 79

Startup Social Media RSS Social Network 79

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Is it really worthwhile spending time and money trying to impress each other with our supposed successes, especially in a business where real feedback can take five or ten years? I think its wasteful. In time, success will come.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Some aspects of the vision remain, but often in a significantly modified form. But the story usually features visionary protagonists who had it figured out from the start.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Diversity is not the only requirement for making good group decisions.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

crowdSPRING Blog

APRIL 20, 2011

In France, the decline was 4% – [link]. Interesting perspective about possible problems at Twitter – [link]. TV advertising is back, says @edwardboches – [link]. US newspaper revenues faced a 30% decline 2007-09. Search marketing growth seems pretty anemic – [link]. Eye-Catching Print Ads - [link].

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

mashable.com

SEPTEMBER 1, 2011

Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Startup Lessons Learned

MAY 23, 2011

The updated list of locations is below: Streaming Sponsor Africa Cape Town, South Africa: [link] Asia Chennai, India: [link] Pune, India: [link] Europe Athens, Greece: [link] Barcelona, Spain: [link] Belfast, Northern Ireland: [link] Berlin, Germany: [link] Brescia, Italy: [link] Brighton, England, UK: [link] Brussels, Belgium: [link] Bucharest, Romania: (..)

Czech Republic 167

Czech Republic Costa Rica Romania Brazil 167

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Unfortunately, startup success requires getting them all right.

San Francisco 154

San Francisco Lean Metrics Design 154

VC Cafe

NOVEMBER 28, 2010

source: Mythings PR]. The event will include speakers from Carmel Ventures (who are hosting the event), Nokia, France Telecom, inneractive and AppsMarketing. Israeli startup Acquisitions. Semiconductor giant Broadcom made its seventh acquisition in Israel a few days ago, acquiring image processing company Sightic Vista. Startup tools.

Flash 94

Flash Venture Capital Acquisition 94

Startup Lessons Learned

MAY 20, 2011

Here's the latest list: Streaming Sponsor Africa Cape Town, South Africa: [link] Asia Chennai, India: [link] Pune, India: [link] Europe Barcelona, Spain: [link] Belfast, Northern Ireland: [link] Berlin, Germany: [link] Brescia, Italy: [link] Brighton, England, UK: [link] Brussels, Belgium: [link] Bucharest, Romania: [link] Cambridge, UK: [link] Cluj-Napoca, (..)

Czech Republic 114

Czech Republic Costa Rica Brazil Romania 114

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at. Take a look and let me know what you think.

Viral 140

Viral San Francisco Lean Continuous Deployment 140