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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

A frugal tap in Ghana. As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. Look for new ways to drive growth for your startup.

Startup 198
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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

Reaching out to new markets and opportunities requires skills, experience, and networks that are usually developed by those who have studied abroad. According to the fund chairman, Ronnie Osumba, the start-up market is yet to be explored. Sales & Marketing/ Writing. What are the most common skills in each category?

Africa 75
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3 Big Lessons From African Entrepreneurs

YoungUpstarts

You’d be forgiven for thinking that because the African market is not saturated with startups that means it’s easy for entrepreneurs to create explosive growth with little forward planning. But in countries like South Africa and Ghana entrepreneurial failure is seen by many as shameful. Think and plan long term.

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11 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business

Hearpreneur

This will allow me to start using the advertising markets that I’ve always dreamed about using. 10- Retire and live abroad in Ghana. To move forward, I’ve started by abandoning my DIY websites and investing in a professionally-managed SEO-friendly website. Thanks to James Magee. #2- Photo credit: Darren Litt.

Ghana 141
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Why I left Wall Street to figure it out.

Austin Startup

I had done door to door marketing, neighborhood window replacement appointment setting, street sign-ups, etc. I wanted a Ghanaian delicacy that I had grown up on ( I was born in Ghana), and that meant getting up and going to the only African shop in the city. I hated going into bars and engaging with people there in the evenings.

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Lean Startup Beyond the Tech Sector

Startup Lessons Learned

Companies that create devices can see these rapidly pressure-tested, cutting the length of clinical trials and shortening products'' time to market (as well as cutting failing ideas faster). She is working toward affordable waste removal in Kumasi, Ghana, a city of 2.5 The FDA hosts Innovation Pathway 2.0,

Lean 167
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.

Marketing 162