ithacaVC

APRIL 25, 2014

The model includes a simple waterfall analysis using both participating and non-participating preferred (see line 44 and then columns M and O). The larger the preferred stock liquidation preference the larger the impact of participating preferred. The option strike price in cell J1 is arbitrary.

Cap Table 79

Cap Table Preferred Stock Pre-Money Valuation Liquidation Preference 79

ConversionXL

APRIL 23, 2013

I like blue, you like green. Their result was that red button outperformed green button by 21%. As the dominant color on the site was green, red button got a higher place in the visual hierarchy. Overwhelmingly, both halves of participants preferred the nice plump chicken, but their reasoning was different.

Web 134

Web Design Denmark Green 134

ConversionXL

MAY 31, 2016

As a marketer or casual split tester, you might look at Sling Automotive’s graphic and see four different green numbers – four separate wins that need to be individually studied ( those with a keen eye will note they don’t post full numbers either, so it’s impossible to determine the validity of the results. Click-to-Scroll.

Mobile 48

Mobile Conversion Design Participating Preferred 48

ConversionXL

JULY 12, 2017

In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy). No longer will you believe that changing a button color from blue to green will answer your greatest ecommerce UX challenges.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy). No longer will you believe that changing a button color from blue to green will answer your greatest ecommerce UX challenges.

eCommerce 95

eCommerce Mobile Conversion Design 95