Hearpreneur

JULY 5, 2023

I am not a digital marketing expert, so it's more difficult and costly for me to handle a pay-per-click (PPC) campaign without hiring an agency. Thanks to Michael Springer, Opportunity Green ! #8- TikTok influencer marketing helped me significantly boost my conversion rate.

Entrepreneur 102

Entrepreneur Audience PPC Campaign 102

ReadWriteStart

JANUARY 26, 2012

Next Rushabh Shah pitched SustainAbin, a concept that anchors on the assumption that 83 million people are searching for how to practice a green lifestyle. This is the domain of PPC and SEO, and the market is very competitive, buying extremely expensive. before any investor would even consider investing. SustanAbin.

Jacksonville 114

Jacksonville Florida PPC Programming 114

ConversionXL

DECEMBER 11, 2012

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. But “green vs orange” is not the essence of A/B testing. Whenever you test variations against the control, you need to have a hypothesis as to what might work.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. If they are like every other company that obsesses with PPC and Yahoo!

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). You’ll end up with a summary like the one below, which will give you an indication of which version of the navigation is better (here marked in light-green): 2. Time and effort considerations.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior. Ready to do this analysis?

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ReadWriteStart

OCTOBER 19, 2023

To get a direct link to any chat, Click (or tap) the “Share” option Click the green button that says “Copy link”, open a new browser tab using that link, and bookmark it. ChatGPT Prompts for PPC I suggest using all these prompts within the same thread so you can build up more data and ideas based on your initial keyword list.

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

ConversionXL

NOVEMBER 4, 2011

Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. In this test red kicked greens butt and converted 21% better (orange was not tested): Image: Hubspot. What about here? What about the color of the button?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

MAY 14, 2012

No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009).

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad." " Here's something very, very simple you should understand and slavishly follow: Red is bad and Green is good. Ditto for Social Media. An imprecise conclusion.].

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog. . “ What’s a good conversion rate ?” ” One that is sustainably better than the one that came before it.

Conversion 102

Conversion PPC Green eCommerce 102

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. ADD TO BAG. Outstanding.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 6, 2014

About five years ago, the head of PPC at an agency I used to work with challenged me to write an AdWords ad headline with a high click-through rate than his. In the case study mentioned above, I experimented with showing the current stock and time remaining in three colours – green, orange, and red.

Sales 132

Sales Conversion Stock PPC 132

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Alternatively, organizations could start with an agency, putting someone more green in charge of the engagement to learn from the pros.

Conversion 77

Conversion Technical Review Hiring HTML 77

ConversionXL

DECEMBER 9, 2015

To demonstrate how common distraction is, WiderFunnel analyzed Enterprise’s PPC landing page , which also serves as their home page. So, for example, try ranking these circles in order of importance… Purple, green, yellow, orange, right? Example: Enterprise. What they found? That’s visual hierarchy.

Conversion 48

Conversion PPC Flash Canada 48

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JULY 19, 2013

Green Monday. Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI. Thanksgiving Day (Nov. Black Friday (Nov. Thanksgiving Weekend (Nov. Cyber Monday (Nov. Workweek of Dec.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

OCTOBER 14, 2014

So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources. Look at the green, white and red cell colors to focus on certain zones and get a sense for your performance. (In That could be the secret to your rousing success!

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

SEPTEMBER 29, 2015

It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? This approach isn’t much better than guessing.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link. But for your PPC campaigns? I simply choose Comparison.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 24, 2016

The red and green arrows to your right are helping guide your decisions related to the shifts in budget that you should consider in order to optimize your marketing and advertising to get the best possible results from your budget. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. How did you find your passion? How did you know what problems really motivated you?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 29, 2014

Example of a In-Page Analytics in “full view” mode, with color highlights that help call out the more or less popular links on the page, with cool colors (blue, green) representing least popular links and warm colors (orange, red) representing most popular links. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JUNE 3, 2014

Let’s imagine I’m running a chain of gyms and to get more people signing up I have set-up a PPC campaign with the goal of getting potential customers to click through to the next page where they can select a gym and sign up for a membership. Green ones showed the best lift. CTA Development Questions In Action – A Case Study.

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

OCTOBER 19, 2010

Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. download all the specific user-typed long tail queries for optimal PPC targeting and 3. and Google provide world class web analytics tools for free. then I recommend using Optimizely.

Analytics 135

Analytics Web Non-Compete Campaign 135

Transformify

DECEMBER 7, 2019

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost.

Hiring 95

Hiring Syndicate Syndication Social Media 95

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Use the “try this search” resources highlighted in green above also. Blog ppc'

Customer 113

Customer PPC Matching Campaign 113

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. Consider how this can be used in PPC advertising. Imagine you have an anxiety for spiders (you’re arachnophobic). All you have to do is name the color (not pronounce the word).

Conversion 48

Conversion PPC Design Social Bookmarking 48

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. There are dozens of companies making healthy, organic green juices. The audience has changed. The society has changed. Still, these underlying persuasive theories remain relevant to modern copywriters. How to apply it… Have personality.

Greece 48

Greece PPC Audience Retention 48