crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 85

Design Vertical Software Review Wichita 85

crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 48

Design Vertical Software Review Wichita 48

crowdSPRING Blog

DECEMBER 13, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. They use bold, but trustworthy neutral colors that create the perception of sophistication – a far cry from the red, green and yellow Rastafarian colors usually associated with cannabis.

Marketing 162

Marketing Charlotte Naming Design 162