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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Identify any technology needs you may have (and whether or not you’re equipped to meet them) such as: High-speed internet with a reliable connection. Internet connection. Start doing guerilla marketing. A dedicated phone line. Good lighting. A computer or monitor that won’t strain your eyes. Accounting or bookkeeping software.

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An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

IBM at the time was suffering catastrophic losses from a massive change in computing due to the PC and the Internet. I’m reminded of the story of Louis Gerstner and his brilliant efforts to refashion IBM in the 90′s. If you’re looking to innovate – look to outsiders and listen with care.

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Insiders

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Where LinkedIn Works for Me

SoCal CTO

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out.

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The Ultimate Work From Home Checklist

Up and Running

Identify any technology needs you may have (and whether or not you’re equipped to meet them) such as: High-speed internet with a reliable connection. Internet connection. Start doing guerilla marketing. A dedicated phone line. Good lighting. A computer or monitor that won’t strain your eyes. Make your business official.

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How to Attract Talent to Your Start-up

www.inc.com

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." How to Attract Talent to Your Start-up: Face-to-Face Interaction No matter how small the internet has made the world, experts still recommend in-person networking as the No. 500|5000 The 2010 Inc.

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The Internet Might Kill Us All

Steve Blank

Ben and his partner Marc Andreessen (the founder of Netscape and author of the first commercial web browser on the Internet ) are the definition of Smart Money. I’ve followed them with a few observations about the Internet that may help frame the scope of the debate. The Internet May Liberate Us. The Internet May Kill Us.

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Lead Conversations to Replace Lead Funnels

Duct Tape Marketing

The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.