Innovation Facilitation — Death is Easy, Magic Takes Training
Gregg Fraley, Author of Jack's Notebook
AUGUST 24, 2014
The big picture would include the mission and goals of the organization, the real ones, that are often masked behind PR/MBA speak. Three Essentials for Magical Innovation Facilitation. An essential ingredient to successful innovation projects is good facilitation. Who could argue with that?
Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
MARCH 13, 2014
Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.
Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More
MARCH 2, 2011
20 creative guerilla marketing campaigns – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.
Twitter Link Roundup #183 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
JUNE 13, 2013
20 Innovative examples of guerilla advertising | Desizn World – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.
The Ultimate Work From Home Checklist
Up and Running
SEPTEMBER 8, 2016
Build an active online presence (be your own PR person!). Start doing guerilla marketing. Of the 543,000 new small businesses started each month, approximately 52 percent of them are home-based.
Justin Bieber: Incredible Teen Entrepreneur
JUNE 2, 2011
We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada.
5 great viral marketing campaigns (and what small businesses can learn from them!)
SEPTEMBER 13, 2010
The viral awareness and PR that this mania built for the two brands was unprecedented and incalculable. How a small business used a guerilla tactic to build buzz and drive traffic.
Beware The Consultant
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Tracking such revenue can be a challenge but is possible to approximate the revenue impact of PR activities via the use of unique URLs, customer surveys, etc. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
1M/1M Strategy Roundtable For Entrepreneurs: Microsoft’s $100k India Startup Challenge Grant
APRIL 4, 2011
We discussed guerilla p.r., At this week’s One Million by One Million roundtable, we announced our collaboration with Microsoft around a $100k grant that they are offering to four Indian entrepreneurs as follows: A $40k grant each to two entrepreneurs, one in Mobility and one in Cloud Computing; and a $10k grant to two entrepreneurs, also one in each of those two categories. 1M/1M will be working with Microsoft in helping entrepreneurs prepare for these grants.
Marketing Your Startup with Neil Patel
Cloud Marketing Lab Blog
MARCH 30, 2010
What content distribution and PR advice do you have for both startups and mature companies that want to grow? Taking on an 800 pound guerilla is never easy, but the thing you need to do is find their weaknesses and turn them into your strengths. Neil Patel is the founder of Crazyegg and Kissmetrics , marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook.
Putting Additional Context Around Sequoia’s Message
OCTOBER 18, 2008
Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia. How many venture-backed CEO's have reported that they have received multiple copies of the Sequoia PowerPoint , first from all of their VC directors, then their VC friends, and finally from random people who know they are working in a venture-backed company?
This Week in the NYC Innovation Community – January 25, 2010
This is going to be BIG.
JANUARY 25, 2010
AR app with Brooklyn points of interest, StyleCaster- Provides daily looks based on the weather, BigMapple- Uses Twitter and Flickr to map NYC events, BeerCloud- Ultimate beer lover app, PegShot- Photo/video service to share what you're doing with friends, Guerilla Apps- Broken Parking Meters helps you find these free spots, SpokesNYC- Bicycle routing app for city dwellers. 8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond.
MeetTheFamous – upload and share your own personal celebrity photos and videos
JUNE 1, 2009
Communication exchanges that allow users, celebrities and their representation (agents, managers, PR, etc.) Currently, MeetTheFamous is in the final stages of negotiating with Guerilla Nation, a leading online sponsorship and advertising sales company. MeetTheFamous, “MTF” is a privately held digital media company focused on celebrity content.